Technology Makes Direct Mail Faster: Mail Automation

When operating your marketing campaign, you want to ensure it runs as smoothly as possible. Sending various content to current members as well as new/prospective members leaves room for disorganization and even error during your campaign. Between sending welcome letters, to thank-you notes, to postcard and announcements, confusion and disorganization is a likely scenario to […]

Next Thing in Direct Mail: Invisible 2D Barcodes

Digital marketing is very popular for a variety of reasons ranging from cost, trackabilty, and ease; however despite its growing popularity direct mail remains more effective. One reason is that direct mail takes on a more personal approach. The personal approach allows marketing campaigns to be more successful when compared to non-personal digital marketing tactics. […]

Direct Mail Technology: Using QR Barcodes

Marketing your organization to the fullest is essential for recruiting more members and donors. Direct mail marketing campaigns, welcome kits, emails, and call centers are all great methods for acquiring and retaining members. Nevertheless, it is important for organizations to reach a larger audience through the use of direct mail technology. Organizations can integrate technology […]

Using Technology in Direct Mail: Read & Print

[vc_row][vc_column][vc_column_text]Sending direct mail to your members is a surefire way of keeping them connected to your organization and to promote any new activities your organization may have. To ensure that you’ll get responses from your members or gain the support of prospective members, it is important to add personalization to your mail pieces. Personalizing mail […]

Technology in Direct Mail: IMb Tracking

IMB Tracking

There are lots of options when it comes to advertising and marketing channels. Direct Mail, unfortunately, is being replaced more-and-more with blast emails, despite numerous reports that direct mail has a higher response rate and better ROI. One of the main reasons for this is that marketers can track every element of an email blast […]

Direct Mail Technology: pURL’s

[vc_row][vc_column][vc_column_text]Using direct mail marketing campaigns alone make for an effective marketing strategy in acquiring more members and gaining more support for your organization. Direct mail allows organizations to send letters and other forms of mail directly to specific individuals in order to keep them up to date with the activities of the organization or to […]

Making it Personal Makes it Real

Making it personal makes a real impact.

Gaining loyal and supportive members is one of the best goals an organization can achieve. Members are what help an organization thrive. Organizations should do all that they can to attract and acquire members. More than acquiring members, however, retaining members is essential for organizations as it reflects positively off their brand and allows for […]

Making it Personal Doesn’t Have to be Hard

Just thinking about how to make marketing personal for thousands of members can feel overwhelming. It may seem like personalized marketing is a costly and time-consuming task, but it doesn’t have to be. Utilizing public data and working with the right marketing team can lead to making personal marketing projects an uncomplicated experience. People Like […]

Making It Personal Pays Off

Building meaningful relationships with members is essential to the growth of an organization. Members are the backbone of an organization and therefore should be shown that they are greatly valued. From recruiting members to retaining members, organizations should strive to engage individuals in sincere ways. When trying to effectively acquire new members or receive more […]

Valtim Making it Personal Keeps Your Audience Engaged

Have you ever been to a movie and fell asleep or walked out of the theater because the story didn’t grab your attention? Or have you been on a date and the person kept talking about themselves instead of asking about you? Marketing is like watching a movie or going on a date; each activity […]