Direct Mail Geo-Mapping
You’ve probably heard about the three most important words in real estate—location, location, location. More specifically: Where a property is, and what other properties and services are near it, is of paramount importance. Marketing for other industries often follows the same rule of thumb. Knowing where to pitch your tent, open a new store, or expand into a brand-new regional or international market is typically the difference between wild success and abysmal failure.
By combining Geo mapping with digital print and mail it’s easy to show the target audience their geographical relation to a local business, emergency room, doctors office and more. Maps can be included with directions to the location and even distance and travel time required to get there.
Geo-marketing is not a short-term marketing strategy, nor is it a campaign by itself. Rather, it is a tool marketers use to determine strategies and create campaigns—a method of handling data that creates powerful and actionable insights into the market environment. Geo-marketing is the use of location knowledge to frame marketing efforts, using digital mapping to organize and display data for review and decision-making. The digital map allows marketers to analyze data by geographic region (such as a suburban area bordering a major city) or specific physical location (such as a particular store). Today’s digital technology, with location data available through social media and mobile devices, will only help this marketing approach continue to increase in power and capability.
Valtim Marketing Solutions can help you use your mail list to target your potential customers with a Geo Mapping / Digital Print mail campaign.
Data for the Delta Group
41.5% Increase in response which beat the industry average by 87.5%.
“Until now, digital imaging was cost prohibitive for my non-profit advocacy clients. But at Valtim’s pricing, my client can acquire 41% more donors with a nearly 24% lift in ROI over the control. Valtim’s format was the clear winner of this test.”
– Scott Hutch (President)
Angel Tree Recruiting
Achieving 19.11% engagement rate
To reach out to the child’s caregiver, Angel Tree used multi-channel marketing efforts through Valtim Marketing Solutions. This campaign reached a total of 52,282 caregivers by the end of the campaign. This ensured many children had the means to go to camp and empowed the caregiver to provide a fun time for their child without the stress of money.
BPA Package Redesign
Increases response rate by 50%!
The redesigned package outperformed the control package by a little more than 50% from a 3% conversion rate to a 4.53% conversion rate. Not only did the package have a higher conversion rate, it also had an 8% increase in average donation from $18.50 to $20.02.
Direct mail is a fantastic way to win more members and encourage existing members to continue supporting your mission. It is crucial to consider your design and what your message says when preparing your mail piece. A successfully administered direct mail campaign can boost your brand awareness and spread your mission. Unlike other forms of marketing, sending direct mail to a physical address ensures that your message and branding reach your target audience’s hands.
In a time with extremely saturated digital media, direct mail allows modern non-profit organizations to add unique and personal components to their marketing campaigns. Let’s explore the ways your non-profit can expand its reach and improve the effectiveness of your marketing strategies with direct mail.
Your organization must first identify your typical member and tailor your marketing to build a solid foundation. Targeting a specific market doesn’t mean you are excluding people who don’t fit your criteria. Target marketing empowers you to direct your marketing budget and brand message on a pinpointed market that is more likely to interact with you than other markets. A direct mail target market effort is an affordable, efficient, and effective way to reach prospects and grow your membership.