Direct Mail Matching
What is Match mailing?
Match mailing is the process of producing and inserting multiple personalized pieces into a single mail package. Receiving a personalized mail package is becoming more and more popular, because companies have learned that when targeted directly and personally, an individual is more apt to respond to the campaign being promoted.
How does does mail matching work?
The personalized pieces are printed with a small 2D barcode, which measures approximately 3/16″ x 3/16″. These barcodes can be read by adjustable cameras, or “eyes”, that are positioned on the inserter (like Valtim’s Flowmaster). When the barcode is read, it prompts the inkjetter to pull the correct name and address from the database, and print it on the carrier envelope. This is referred to as “read and print” technology. Valtim’s Flowmaster has 2 cameras, which allows for 2 personalized pieces , plus the addressed carrier, resulting in a 3 way match mailing that can be done in one pass.
These uniquely personalized mail packages can contain up to 9 pieces to entice, motivate, captivate, or stimulate your targeted audience. Insertion in the order that you desire is achieved by loading the pieces into the corresponding trays to ensure the correct order. Let Valtim increase your response rate by combining our variable imaging printing with our read and print technology. Together, we are sure to wow your prospects.
Data for the Delta Group
41.5% Increase in response which beat the industry average by 87.5%.
“Until now, digital imaging was cost prohibitive for my non-profit advocacy clients. But at Valtim’s pricing, my client can acquire 41% more donors with a nearly 24% lift in ROI over the control. Valtim’s format was the clear winner of this test.”
– Scott Hutch (President)
Angel Tree Recruiting
Achieving 19.11% engagement rate
To reach out to the child’s caregiver, Angel Tree used multi-channel marketing efforts through Valtim Marketing Solutions. This campaign reached a total of 52,282 caregivers by the end of the campaign. This ensured many children had the means to go to camp and empowed the caregiver to provide a fun time for their child without the stress of money.
BPA Package Redesign
Increases response rate by 50%!
The redesigned package outperformed the control package by a little more than 50% from a 3% conversion rate to a 4.53% conversion rate. Not only did the package have a higher conversion rate, it also had an 8% increase in average donation from $18.50 to $20.02.
Direct mail is a fantastic way to win more members and encourage existing members to continue supporting your mission. It is crucial to consider your design and what your message says when preparing your mail piece. A successfully administered direct mail campaign can boost your brand awareness and spread your mission. Unlike other forms of marketing, sending direct mail to a physical address ensures that your message and branding reach your target audience’s hands.
In a time with extremely saturated digital media, direct mail allows modern non-profit organizations to add unique and personal components to their marketing campaigns. Let’s explore the ways your non-profit can expand its reach and improve the effectiveness of your marketing strategies with direct mail.
Your organization must first identify your typical member and tailor your marketing to build a solid foundation. Targeting a specific market doesn’t mean you are excluding people who don’t fit your criteria. Target marketing empowers you to direct your marketing budget and brand message on a pinpointed market that is more likely to interact with you than other markets. A direct mail target market effort is an affordable, efficient, and effective way to reach prospects and grow your membership.