March 20, 2018

Top Three Tips for Direct Mail Advertising

Direct mail advertising is a great way to inform members about new causes your organization may be supporting. It is also a great way to attract […]
March 15, 2018

Common Myths About Direct Mail

There is a lot to know about direct mail. Before starting a direct mail project, it’s important to understand what works and what doesn’t. If you […]
March 13, 2018

Direct Mail Conversion Rates

Despite the growing popularity of digital advertising, direct mail is still the best performing ad channel with both leading responses rates and return on investment.
March 9, 2018

How to Develop Effective Direct Mail Copywrite

Developing direct mail copywrite doesn't have to be difficult. The most successful marketing materials feature an original appearance with a powerful and persuasive message as the primary highlight. Learn more about developing direct mail copywrite in today's blog post.
March 6, 2018

Direct Mail vs. Digital Marketing

In a digital world, businesses are torn between advertising through direct mail or advertising digitally. It seems a lot easier to place an advertisement on a social media website or by sending an email promotion to potential customers. But the truth is that there are far more benefits to choosing direct mail advertising over digital.
March 1, 2018

What is a Lettershop?

Customizing mail for customers shows the consumer that the company is actively trying to grab their attention with marketing tools. Customization is critical because otherwise, your […]
February 27, 2018

Advantages of Digital Web Printing

There are a lot of decisions that must be made whenever a company needs to supply their customers with marketing materials. One big decision comes down […]
February 22, 2018

What is Omni-Channel Marketing?

The best way to attract new members and appeal to existing members of your organization is through effective marketing tools. When you have a strong, unique marketing strategy, members are more inclined to respond to your organization and support your causes. One of the most successful methods of marketing to members is omni-channel marketing.
February 20, 2018

What is a Mail House?

One of the many ways to communicate with your customers is by sending them direct mail. Whether you send them a postcard, newsletter, or a brochure, […]
February 14, 2018

Personalized vs. Individualized Mail

When it comes to communicating with your members, direct mail is considered to be one of the most effective outreach methods. However, sending a mass of […]
February 12, 2018

Types of Direct Mail

One of the easiest and most classic ways to engage with members is through direct mail. Sending an individual a letter or any kind of physical […]
February 5, 2018

How to use Variable Data Printing to Improve Direct Mail Response

Sending mass emails or letters to members with the same content written verbatim can dishearten your members or worse, make them lose interest in your cause. Luckily, variable data printing can be just the solution you need to retain the interest of your members and to even increase the amount of donors you have.
January 29, 2018

What is VDP?

Variable data printing is a form of digital printing or on-demand printing that involves changing the graphics, texts, or images piece by piece. In simpler terms, each piece (physical or digital) is different from one another in regards to the recipient. This method is beneficial when you have a diverse membership or group of donors and want to address each recipient differently.
January 22, 2018
What is 1:1 (1-to-1) Marketing?

What is 1-to-1 Marketing?

There are many ways to interact with customers, such as through promotions, newsletters, social media, and of course direct mail. One more “intimate” strategy for interacting with customers / members is one-to-one (or 1:1) marketing.
January 16, 2018

Digital Printing Vs. Offset Printing

Before starting on a new print or mail project, you’ll want to determine which printing methods best suit the task. Selecting the best printing method can be decided based on the quantity of pieces you need to print, the format and information on each piece, and of course the style or “look” you desire.