Targeted Direct Mail Marketing

Utilizing a personalized direct mail design is the cornerstone for a successful customer experience. However, the source of customer inspiration comes from incorporating relevant content and message. At Valtim, we work with our clients to build, enhance, or simply understand the ideal customer persona to ensure the best connection for specific targeted marketing campaigns.

Consumer / Member Profile Targeting

Modeling your core customer is one of the most vital steps to a successful marketing campaign. Valtim marketing solutions uses big data to help your organization identify consumers who meet a specific profile likely to engage with your marketing strategy. This includes building out targeted lists that use data from multiple sources to improve open rates, replies, and conversions.
  • What is Geo-Targeting?
    Geo-targeting is the process of creating a market segment based on location data. This location can be as broad as an entire state, or as accurate as a specific neighborhood within a city. Not only can Valtim Marketing Solutions help identify high value regions, we can cross reference other targeting data points within the specified regions.
  • What is Demographic Targeting?
    Demographic targeting is the process of creating market segmentations on one (or more) demographic data points. These demographic data points could include age, gender, race, marital status, family type or more. Valtim Marketing Solutions can work with you to develop targeted mailing lists that match your ideal customer / member.
  • What is Economic Targeting?
    A type of demographic targeting, economic targeting specifically segments users based off of economic indicators. These indicators may include such information as income level, net worth, employment status, home ownership, lifestyle, and education. By understanding your target markets financial ability to respond Valtim can help your business improve conversion rates.
  • What Industry Targeting?
    For organizations that specialize in Business-to-Business (B2B) transactions, Valtim Marketing Solutions can help build out a direct mail list that targets specific companies (and individuals within those companies). Depending on your campaign we can also cross-reference data points against businesses KPI’s that signify higher likelihood of response.

Consider Valtim as your next campaign partner.

We love our clients and do our best to go above and beyond. If your campaign needs an additional element to increase your return of investment, Valtim may be a great fit. Valtim has 30 years of experience and multiple industry touchpoints including the following:

  • Non-profit marketing
  • Member-based organizations
  • Customer service
  • Higher Education
  • Acquisition and Prospecting
  • Marketing Automation
  • 1-to-1 Marketing
  • E-Commerce
  • Branded Products
  • Mail House / Letter Shop
  • Premium Marketing
  • On-Demand / Just-in-time


Recent Blogs

5 Considerations for a Successful Direct Mail Campaign

Direct mail is a fantastic way to win more members and encourage existing members to continue supporting your mission. It is crucial to consider your design and what your message says when preparing your mail piece. A successfully administered direct mail campaign can boost your brand awareness and spread your mission. Unlike other forms of marketing, sending direct mail to a physical address ensures that your message and branding reach your target audience’s hands.

5 High-Impact Direct Mail Marketing Strategies for Non-Profits

In a time with extremely saturated digital media, direct mail allows modern non-profit organizations to add unique and personal components to their marketing campaigns. Let’s explore the ways your non-profit can expand its reach and improve the effectiveness of your marketing strategies with direct mail.

How to Define Direct Mail Target Market

Your organization must first identify your typical member and tailor your marketing to build a solid foundation. Targeting a specific market doesn’t mean you are excluding people who don’t fit your criteria. Target marketing empowers you to direct your marketing budget and brand message on a pinpointed market that is more likely to interact with you than other markets. A direct mail target market effort is an affordable, efficient, and effective way to reach prospects and grow your membership.