Scalable VDP / Variable Data Printing on Valtim's Digital Presses

Valtim Marketing Solutions Specializes in Variable Data Direct Mail.

Increase the effectiveness of your direct mail campaign by utilizing Valtim’s premier variable data mailing system. From simple mail merge to contextual graphic and font elements, create customized and unique pieces for your marketing lists.

Personalized Feel

Make a personalized appeal to your audiences, incorporating your customers name, gender, title, and other nomenclatures.
Unique Design

Use conditional logic to dynamically change the color, font, images, and other design elements.
Targeted Content

Replace entire chunks of text and headers to reflect demographic preferences.
Dynamic Specials

Create unique coupon codes, PURLs, or variable specials based on users data.
Integrated Replies

Incorporate your customers / members data directly into the reply letter making it simpler and easier for them to respond

Data for the Delta Group

41.5% Increase in response which beat the industry average by 87.5%.

“Until now, digital imaging was cost prohibitive for my non-profit advocacy clients. But at Valtim’s pricing, my client can acquire 41% more donors with a nearly 24% lift in ROI over the control. Valtim’s format was the clear winner of this test.”
– Scott Hutch (President)

Angel Tree Recruiting

Achieving 19.11% engagement rate

To reach out to the child’s caregiver, Angel Tree used multi-channel marketing efforts through Valtim Marketing Solutions. This campaign reached a total of 52,282 caregivers by the end of the campaign. This ensured many children had the means to go to camp and empowed the caregiver to provide a fun time for their child without the stress of money.

BPA Package Redesign

Increases response rate by 50%!

The redesigned package outperformed the control package by a little more than 50% from a 3% conversion rate to a 4.53% conversion rate. Not only did the package have a higher conversion rate, it also had an 8% increase in average donation from $18.50 to $20.02.

Recent Blog Posts

5 Considerations for a Successful Direct Mail Campaign

Direct mail is a fantastic way to win more members and encourage existing members to continue supporting your mission. It is crucial to consider your design and what your message says when preparing your mail piece. A successfully administered direct mail campaign can boost your brand awareness and spread your…

5 High-Impact Direct Mail Marketing Strategies for Non-Profits

In a time with extremely saturated digital media, direct mail allows modern non-profit organizations to add unique and personal components to their marketing campaigns. Let’s explore the ways your non-profit can expand its reach and improve the effectiveness of your marketing strategies with direct mail….

How to Define Direct Mail Target Market

Your organization must first identify your typical member and tailor your marketing to build a solid foundation. Targeting a specific market doesn’t mean you are excluding people who don’t fit your criteria. Target marketing empowers you to direct your marketing budget and brand message on a pinpointed market that is…

How to Use Direct Mail with an Inbound Marketing Strategy

Direct mail is primarily an outbound marketing strategy, but you can and should use it in conjunction with your inbound marketing. The main objective of direct mail is leading prospects back online so you can continue nurturing them there. Every piece of mail you send should direct prospects online so…

Benefits of Direct Mail Call Center Data Tracking

Direct mail is only effective if you track your results. One of the best ways to track your direct mail is by using call tracking. It’s crucial to track your direct mail using as many methods as possible because you need to determine your campaign’s effectiveness. Call tracking, or data…

5 Strategies for Local Direct Mail

Direct mail is one of the most effective and valuable marketing channels for your organizations to reach its target audience, especially when you deploy local campaigns. You and your local community can benefit from a partnership. Reach out to people in your local area. You can teach them about your…

Consider Valtim as your next campaign partner.

We love our clients and do our best to go above and beyond. If your campaign needs an additional element to increase your return of investment, Valtim may be a great fit. Valtim has 30 years of experience and multiple industry touchpoints including the following:

Non-profit marketing
Member-based organizations
Customer service
Higher Education
Acquisition and Prospecting
Marketing Automation
1-to-1 Marketing
E-Commerce
Branded Products
Mail House / Letter Shop
Premium Marketing
On-Demand / Just-in-time