The power of DATA! RESULTS of print!
Variable Data Printing
Audiences are becoming more adept at tuning out boring, old traditional marketing campaigns. In fact, 74 percent of consumers get frustrated and turn elsewhere when marketing content has nothing to do with their interests. By personalizing your material to your target audience, you can increase customer engagement and response rates and, ultimately, your ROI. Variable Data Printing allows you to customize and personalize your direct mail marketing campaigns. Using Variable Data Printing means you can create more attention-grabbing direct mail pieces that appeal to your target market. Here are some benefits to using variable data printing with your direct mail marketing campaign.
Increase Your Return on Investment
Making it Easy for Them Makes it Easy for You
Variable Data Printing Supports Online Marketing
There is no denying the overwhelming growth of online marketing. However, the fundamentals of a successful campaign remain the same—successful campaigns are both strategic and tactical. And to that end, a campaign that includes both online and print components will achieve maximum effectiveness.
One of the strengths of online marketing is its ability to deliver variable content to individuals based on their behaviors. It’s most often seen with something like Google ads—a car ad pops up after a search for an auto dealer or fitness ads magically appear when you look for “yoga.”
By using variable data printing, print does the same thing—with better results. Unlike online marketing, a flyer, postcard or letter is tangible and can be kept. This means an audience is more likely to spend more time looking at the information you send, be engaged, and respond to the call to action. And, importantly, once engaged, they will hop over to the digital platform for more information or to place an order. It’s a multi-channel experience.