Benefit Protection Alliance Package Redesign

Valtim package redesign boost response rate by 50% compared to control.

Client

Brilliant Communications (Agency)
Division

Print and Mail
Test Size

30,000
Type

Targeted Prosepect Mailing
Result

50% increase in response compared to control package. (3% to 4.53%)

8% increase in average donation value.

Best performing Direct Mail Package for client that year.

Third best for broker (Brilliant Communications).

This campaign ended up being the best performing campaign for the client and the third best performing campaign for the agency last year. It outperformed the control package by a little more than 50% from a 3% conversion rate to a 4.53% conversion rate. Not only did the package have a higher conversion rate, it also had an 8% increase in average donation from $18.50 to $20.02.