When operating your marketing campaign, you want to ensure it runs as smoothly as possible. Sending various content to current members as well as new/prospective members leaves room for disorganization and even error during your campaign. Between sending welcome letters, to thank-you notes, to postcard and announcements, confusion and disorganization is a likely scenario to happen and can result in the wrong mail piece being sent to an individual.
To minimize error and reduce the time consumed by sending each mail piece manually, organizations can utilize mail automation tools to fulfill their direct mail marketing campaigns efficiently.
Direct Mail Automation and Its Benefits
Mail automation involves the use of software to easily carry out marketing ventures and complete repetitive tasks. Rather than manually printing announcements to send out to your members, for example, you can utilize automation software to automatically print and send announcements to members in an instant.
With mail automation software, organizations are able to complete their marketing needs consistently due to the software’s Application Programming Interface (API), the part of the server that receives requests and sends responses.
API integration is common across industries and increasingly used to help software developers access additional and useful information.
Through the API, an organization can have their website’s server talk directly to another server and send/receive requests with personalized details. The server would have the ability to process responses and send back relevant information to the organization’s browser, such as confirmation messages.
Mail automation software is quite beneficial to digital marketers and very useful for organizations needing to efficiently communicate with members across various channels. Here are just a few of the benefits mail automation provides to organizations:
Easy Customization
With mail automation services, you can customize your content and not have to worry about the hassle later. You can have each mail piece personalized by inputting detailed information into your API. With your server being able to store this information, you can automate the entire process and have your automation software create, print, and send mailing pieces to your members effortlessly.
Increased Optimization and Control
Automation software provides organizations with the ability to monitor and track their mail pieces. With mail automation software possessing the ability to communicate and send messages between servers, organizations can consistently track mail pieces until they reach their destination. Mail automation software also allows organizations to create trigger-based mailings by inputting just a few lines of code, meaning mail can be printed and sent to individuals in regards to special events or actions.
Improved Response Rates and ROI
With mail automation software providing organizations with the ability to actively communicate and follow up with members, response rates are likely to increase. Individuals are more likely to respond to and interact with an organization that diligently communicates with them versus an organization that sends sporadic letters.
With increased support and, most likely, donations from members, organizations can expect a to see a return on investment. Organizations can also expect to save more time and money due to the simplified, efficient processes of mail automation and the reduction of manual printing and error.
Elevate Your Marketing Campaign with Valtim’s Mail Automation Tools
Direct mail used to take 30+ days before reaching consumers’ mailboxes. With Valtim’s direct mail automation tools we can shorten that time by weeks. Integrate direct mail into your digital channels and use our marketing automation tools to send follow-ups, postcards, thank you messages, forms and statements, and more all with 24-48 hour turn times.
