5 High-Impact Direct Mail Marketing Strategies for Non-Profits
Marketing & Direct Mail Blog
In a time with extremely saturated digital media, direct mail allows modern non-profit organizations to add unique and personal components to their marketing campaigns. Let’s explore the ways your non-profit can expand its reach and improve the effectiveness of your marketing strategies with direct mail.
5 Strategies for Local Direct Mail
Direct mail is one of the most effective and valuable marketing channels for your organizations to reach its target audience, especially when you deploy local campaigns. You and your local community can benefit from a partnership. Reach out to people in your local area. You can teach them about your organization and share your mission. Local marketing strategies can help improve your response rates.
4 Ways to Keep Your Direct Mail Out of the Trash
One of the most significant challenges organizations face is getting someone’s attention with direct mail marketing. Your main obstacle is making your piece stand out in the middle of a mail stack when a person removes it from the box. Direct mail usually winds up in the trash because mailpieces are too often seen as relevant to the receiver; they fail to draw attention or are unconvincing.
5 Ways to Track Direct Mail Response Rates
The best way to measure your organization’s direct mail success is to have a clearly defined end goal. Are you trying to increase brand awareness or drive website traffic? Or maybe your goal is reaching new audiences. Whatever your marketing goal is, measurable metrics will help you determine the success of your campaign.
Designing Direct Mail for an Increasing Work-From-Home Crowd
Telecommuting, or working remotely, isn’t a passing trend in the workforce. It’s a very real and prevalent way that many people are working their current job. Telework can improve employee productivity, creativity, and morale. Many workers are benefiting from working from home, and it’s a good idea for your organization to reach out to them through direct mail and digital communication options. Remote workers crave flexibility, and showing your organization is flexible with its outreach will entice teleworkers into joining your mission over other options.Â
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Previous Posts
Direct Mail Marketing Beginner’s Guide, Part 7: Maintaining Members
Use Interactive Postcards for High-Interest Direct Mail
How to Keep Direct Mail Postage Costs Low
5 High-Impact Nonprofit Marketing Ideas
Direct Mail Planning for Marketing in 2020 and Beyond
How to Use Direct Mail Marketing for Holidays
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