Direct Mail Marketing Beginner’s Guide, Part 2: What Is a Mailing List?
Your mailing list is a vital aspect of your direct mail marketing campaign. You can’t design an appealing offer or create a great piece without knowing who you are mailing to. You also risk alienating prospects and wasting time and money when you send pieces to the wrong audience. The wrong mailing list can make […]
How to Avoid Alienating Your Direct Mail Recipients
Direct mail captures attention, but what do you do with that attention? Countless things can go wrong with a direct mail campaign. Poorly planned or delivered direct marketing tactics can offend potential and existing members. Before you plan your next campaign, see that you are not making any mistakes that can not only cost you […]
Direct Mail Marketing Beginner’s Guide, Part 1: What Is Direct Mail?
Direct mail is a popular marketing technique that allows any organization to mail content to their prospects and members through the USPS or other delivery services. Most marketing is digital now, but when done right, direct mail marketing can work with your other channels and make your organization stand out. Direct mail is interactive, memorable, […]
How to Make a Successful Direct Mail Marketing Catalog
Catalogs are an excellent tool for direct mail marketing campaigns. Organizations use catalogs to comprehensively highlight their products and services. In the digital age, a catalog provides an effective way for an organization to present information to their members when they are away from their computer or phone. Catalogs offer a convenient format for you […]
Are Brochures Still Relevant for Direct Mail Marketing?
Among the many engagement options for non-profits, brochures are great for direct mail marketing. Sending a brochure is an excellent way to educate your targeted audience about your non-profit. They are an efficient way to get your point across. Brochures can be concise, informative, and aesthetically pleasing for your intended audience. Mailing brochures is also […]
Direct Mail Fundraising: 5 Impactful Strategies that Work
Direct mail fundraising is vital to an organization that desires to raise the most possible money for their cause. Non-profit organizations can create an impactful direct mail campaign to enhance the donor experience and boost donations. Encourage people to join you in creating a real difference. Think about what your donors care about. Then use […]
The Importance of Neuromarketing Research on Direct Mail
The biggest challenge for today’s marketers is getting better results while spending less money. Understanding the fundamental roots of human emotion is critical in comprehending a member’s behavior. The beauty of neuromarketing is its ability to integrate into both an inbound and outbound marketing strategy. Awareness of marketing tactics can impact your efforts in the […]
How to A/B Test Your Direct Mail Marketing Campaigns
A/B testing allows you to try out different direct mail offers to see which one works best. You can improve your return on investment when you learn what strategies work best to increase response rates. Many organizations choose not to A/B test because they assume it’s a complicated process. A/B testing is not complicated, and […]
5 Direct Mail Marketing Goals for 2020
Outreach and fundraising are critical to the success of any non-profit. No matter the goal of your outreach, you must be able to make a personal connection with your target audience. There are many tried and true ways to use direct mail. Your 2020 direct mail marketing campaigns must fit into an ever-shifting marketing landscape […]
How To Make Your Members Feel Connected and Special
If your members’ experience is poor, they aren’t likely going to engage positively with your organization. Unengaged members are less likely to log in, less likely to consume your content, and won’t participate in your community. Ultimately, they are less likely to stick around long-term. Crafting a remarkable member experience comes down to finding ways […]