Are Brochures Still Relevant for Direct Mail Marketing?
Among the many engagement options for non-profits, brochures are great for direct mail marketing. Sending a brochure is an excellent way to educate your targeted audience about your non-profit. They are an efficient way to get your point across. Brochures can be concise, informative, and aesthetically pleasing for your intended audience. Mailing brochures is also […]
The Importance of Neuromarketing Research on Direct Mail
The biggest challenge for today’s marketers is getting better results while spending less money. Understanding the fundamental roots of human emotion is critical in comprehending a member’s behavior. The beauty of neuromarketing is its ability to integrate into both an inbound and outbound marketing strategy. Awareness of marketing tactics can impact your efforts in the […]
How to A/B Test Your Direct Mail Marketing Campaigns
A/B testing allows you to try out different direct mail offers to see which one works best. You can improve your return on investment when you learn what strategies work best to increase response rates. Many organizations choose not to A/B test because they assume it’s a complicated process. A/B testing is not complicated, and […]
5 Direct Mail Marketing Goals for 2020
Outreach and fundraising are critical to the success of any non-profit. No matter the goal of your outreach, you must be able to make a personal connection with your target audience. There are many tried and true ways to use direct mail. Your 2020 direct mail marketing campaigns must fit into an ever-shifting marketing landscape […]
Direct Mail Follow-Up: How to Seal the Deal
A direct mail campaign doesn’t stop once your message is delivered. Every great marketing campaign has a reliable follow-up process behind it. Following up after sending a direct mail piece reinforces your message. It also increases the likelihood that you will gain traction on your mail campaign. Many campaigns fail because of the lack of […]
What is Postcard Marketing?
Postcard marketing is a form of direct mail you can use to reach a targeted audience. It is a simple, inexpensive, and flexible direct mail tool. Organizations use postcards to generate leads, cultivate return interactions, and introduce new services. Using postcard marketing is a fun and fast way to get your message out to prospects […]
An Attentive Direct Mail Approach to Foreign-Language Speakers
Direct mail is one of the most efficient marketing tools when targeting non-English speakers. While most people, in general, dismiss mailers as junk mail, many foreign speakers embrace it as a way of becoming a more informed consumer. You can target your audience based on ethnicity or language preferences by using geo-mapping techniques. Geo-mapping provides […]
Choose Your Words: Writing for Limited Space in Direct Mail
A great mailer is straight to the point. Many organizations make the mistake of sending mailers covered in overwhelming colors and an overload of information. It’s a mistake to believe you need to cram direct mail with detail. A jumbled appearance turns people away. Your mailers will succeed when you keep the message short and […]
How to Use Geo-Mapping for Direct Mail Campaigns
Geo-mapping is a dynamic way to incorporate personal location-based information into your direct mail pieces. This marketing method uses variable data to match your member’s address with nearby points of interest. You can include these details in your mailer and provide a complete map with directions from their home to your location, or highlight other […]
More on Direct Mail Affixing: Adding Intrigue to Your Direct Mail
Your organization needs to get ahead of your competition by standing out and drawing attention from the direct mail receiver. You can ruin a direct mail campaign when the advertisement feels and looks the same as any generic direct mailing. When a person feels a strange lump in your mailer, they will become intrigued and […]