Your organization needs to get ahead of your competition by standing out and drawing attention from the direct mail receiver. You can ruin a direct mail campaign when the advertisement feels and looks the same as any generic direct mailing. When a person feels a strange lump in your mailer, they will become intrigued and open the envelope. You can even include information on the exterior of the envelope that states there’s a special item inside.
You want to persuade recipients to open your mailer, and using affixing can significantly improve your direct mail open rates.
What is Affixing?
Affixing is a unique way of attaching items inside direct mail. Affixing an object includes sticking, attaching, or fastening something to something else. Some things that you can affix include keys, coins, key fobs, magnets, plastic cards, member cards, and coupons.
How Affixing Works
Affixing is the action of sticking something on something else. It’s affixing when you stick a stamp on an envelope. Your organization can stick its logo or brand information on many different items. For example, you can include membership cards in the envelopes you send to brand new members.
Some other affixing you may have experienced include car dealerships mailing you a fake key to promote their automobiles or when a credit card company sends you a fake credit card in their mailer. These businesses want to encourage you to buy a car from them or opening a credit card account.
However you decide to promote your organization, the affixing service will help get your message across better than a basic letter by providing a unique and memorable visual and physical impact.
Benefits of Using Affixing Services
There are many benefits to using affixing services for your direct mail marketing. In addition to increasing your response rates, you can promote brand loyalty and provide helpful event reminders. There are endless opportunities when you use affixing services in conjunction with your direct mail letters.
Brand Loyalty
Your organization can connect better with your audience through personalized items. Your mission and brand can be shared more widely by providing members with affixed, customized items. Members can show off their membership cards to others, collect customized coins, or display a branded magnet on their fridge for their family and friends to see. Affixed gifts help establish new ways for your members to share their membership experience with others while sharing your mission with more people.
Event Reminders
You can use affixed materials to help remind members of future events. Organizing and planning an event is time-consuming. Your organization likely spends a considerable amount of time putting together events. The last thing you want to happen is your member forgets the date and time of your event. Sending reminders through the mail is a great way to ensure your event stays at the top of your audience’s mind. Including affixed items like a magnet with the event details will help your members think of your future event each day.
Make Your Members Feel Special
Your audience is flooded with mail every day. You want them to be excited when they see your organization’s name in the pile of mail. Including affixed items will make them feel special and appreciated. These trinkets allow your audience to feel valued. The affixed materials will keep their interest and pique their curiosity each time a new mailer from you arrives in their mailbox.
How Affixing Can Improve Response Rates
One of your primary goals in marketing is to stand out. Most organizations strive to find new, inventive ways to stand out among the mailbox clutter. The best way for you to resonate with your target audience is to have a mail piece that stands out and grabs their attention.
You want the receiver excited to open your mail. Dimensional mail increases response rates, so try an affixing service in your next campaign. Providing a scratch-off or affixing a widget encourages your audience to open your mailer. They will be interested in your affixed item and gain the desire to learn more about your non-profit.
Affixing Services with Valtim
Valtim offers comprehensive affixing services. We can provide members cards, coins, key fobs, and more to your members. Valtim offers a turnkey service, including designing, printing, and mailing to your members. Affixing items to your mailer helps improve open rates, increases your conversions, and provides your members with things they value. Contact Valtim to see how our affixing services can benefit your organization and improve your member experience.
