Digital Printing Means Going Green
There are many benefits to choosing digital printing over offset printing. In this day and age, it’s never been easier to do the right thing and go green. With an ecological frame of mind, digital printing is naturally eco-friendly compared to its counterpart.
Integrating Print into Your Digital Marketing Strategy
In a technologically-full world, many companies have the belief that print is dead because it’s outdated and old-fashioned. But the truth is print is not dead, and it allows a lot more room for creativity. Part of the problem is that almost everything is digital now. Even though TV ads have been around for many […]
Digital Printing vs. Cost Cutting
As the old saying goes, you get what you pay for. While digital printing can cost a few more pennies-per-piece, it can help achieve your goals in a way cost cutting can’t. Digital printing is a great option when it comes to your printing needs. The quality of digital printing considerably outweighs any other options […]
Digital Printing Means Increased ROI
In recent times, the digital print market has expanded tremendously with more organizations relying on digital printing to produce personalized mail pieces for their recipients. Digital printing has grown to be more complex and has the ability to produce high quality mail pieces and various types of content at faster rates. However, digital printing does […]
The Hidden Benefits of Digital Printing
Organizations have a strong desire to send out high-quality mail pieces that effectively speak to organization’s key message. To ensure that quality is attained, an organization will want to pick the best printing method for their mail pieces. With some of the well-known options being offset and digital printing, organizations could choose offset printing for […]
Beyond “Dear John” – Importance of Digital Printing
[rt_reading_time label=”Reading Time:” postfix=”minutes” postfix_singular=”minute”] When sending mail pieces to your recipients, it is important to make each piece personal and more relatable per recipient. Usually, an organization will include the recipient’s name on the mail piece or incorporate their name within the content. Nevertheless, personalization shouldn’t stop at simply writing “Dear John”. With digital […]
Importance of the Direct Mail Call to Actions
[rt_reading_time label=”Reading Time:” postfix=”minutes” postfix_singular=”minute”] Direct mailing is an effective and versatile form of communication. An organization can customize and send mail pieces directly to existing and prospective members to inform them of updates, promotions, new donor opportunities, and more. While you’ll want to consider what type of mail piece you want to send and […]
How Much Does Direct Mail Cost?
[rt_reading_time label=”Reading Time:” postfix=”minutes” postfix_singular=”minute”] Direct mail is a straightforward method of communication that allows organizations to communicate directly with members and market their brand. Though one of the more traditional methods of marketing and outreach, direct mail excels in communication due to its versatility. Direct mail can range from a classic package to a […]
Do’s and Don’t’s of Direct Mail
The most common type of communication between organizations and their members is direct mail. Direct mail simply means to send members information via a physical letter or mail piece of any kind. Direct mailing is an effective form of communication and can help to create or further enhance member-organization relationships. However, when it comes to […]
Top Three Tips for Direct Mail Advertising
Direct mail advertising is a great way to inform members about new causes your organization may be supporting. It is also a great way to attract prospective members and encourage them to support your organization. Nevertheless, to have a successful direct mail marketing campaign, there are guidelines you should follow and things you should consider […]