Using Technology in Direct Mail: Read & Print
Sending direct mail to your members is a surefire way of keeping them connected to your organization and to promote any new activities your organization may have. To ensure that you’ll get responses from your members or gain the support of prospective members, it is important to add personalization to your mail pieces. Personalizing mail […]
Technology in Direct Mail: IMb Tracking
There are lots of options when it comes to advertising and marketing channels. Direct Mail, unfortunately, is being replaced more-and-more with blast emails, despite numerous reports that direct mail has a higher response rate and better ROI. One of the main reasons for this is that marketers can track every element of an email blast […]
Direct Mail Technology: pURL’s
[vc_row][vc_column][vc_column_text]Using direct mail marketing campaigns alone make for an effective marketing strategy in acquiring more members and gaining more support for your organization. Direct mail allows organizations to send letters and other forms of mail directly to specific individuals in order to keep them up to date with the activities of the organization or to […]
Making it Personal Makes it Real
Gaining loyal and supportive members is one of the best goals an organization can achieve. Members are what help an organization thrive. Organizations should do all that they can to attract and acquire members. More than acquiring members, however, retaining members is essential for organizations as it reflects positively off their brand and allows for […]
Making it Personal Doesn’t Have to be Hard
Just thinking about how to make marketing personal for thousands of members can feel overwhelming. It may seem like personalized marketing is a costly and time-consuming task, but it doesn’t have to be. Utilizing public data and working with the right marketing team can lead to making personal marketing projects an uncomplicated experience. People Like […]
Making It Personal Pays Off
Building meaningful relationships with members is essential to the growth of an organization. Members are the backbone of an organization and therefore should be shown that they are greatly valued. From recruiting members to retaining members, organizations should strive to engage individuals in sincere ways. When trying to effectively acquire new members or receive more […]
Making It Personal Builds Brand Affinity
There are currently 1.5 million non-profit organizations registered in the United States. So, when it comes to marketing to current members or trying to reach new donors, one of the most effective methods is making a personal connection with your targeted audience. People are less likely to stop supporting a non-profit if they feel a […]
How personalization can help improve the customer experience?
Connecting with your members is important to show how much your organization values their support. Giving your members an individualized, positive experience can help show them that they are not just another number or dollar to your organization. When a member gives their support to an organization, whether it is through regular donations, going to […]
What is Hand Inserting & Fulfillment?
When an organization receives an influx of orders, generally the fastest method to successfully fulfill those orders is to use automated packaging machines. These fulfillment machines have the ability to package members’ orders swiftly and accurately. Nevertheless, not every item of a member’s order can be fulfilled through the usage of a machine. Some items, […]
Saying Welcome to Your Members
When an individual decides to be a part of an organization, creating a positive first impression is crucial. Aside from using effective marketing strategies like call centers and direct mail marketing campaigns to acquire more members, retaining members is another important component in the member-organization relationship. If a member decides to support an organization that […]