When an individual decides to be a part of an organization, creating a positive first impression is crucial. Aside from using effective marketing strategies like call centers and direct mail marketing campaigns to acquire more members, retaining members is another important component in the member-organization relationship.
If a member decides to support an organization that stops engaging with them after the initial recruitment process, that member may feel inclined to withdraw support and inform others not to support your organization. To prevent negative scenarios like this from happening, it is important to show how much you value each member with credential & welcome packages.
What are Credential & Welcome Packages?
Credential & welcome packages are incentives and supplemental information typically given to first time supporters and/or members. Credential & welcome packages can be customized in a variety of ways to effectively appeal to new members while also representing your organization’s brand.
Give new members a detailed look into what your organization is all about while also adding a few tokens of appreciation. If, for example, you run an organization for breast cancer, you can create a welcome package that includes a welcome letter and pamphlet detailing your organization, as well as some pink items, including a pink ribbon and pink t-shirt with your organization’s logo.
Crafting a credential & welcome package is more than just providing new members with small gifts. It is a way of showing how much your organization values the member’s support.
Credential & welcome packages can also be used as a way to instill your organization into a member’s memory. A member is more likely to recall and actively support an organization that reaches out to them with a welcome package than an organization that does not. Even sending a small package with a simple note card that says “Thank you, Jane” with your organization’s logo on the card or on a pen will make an individual better remember your organization.
Such personalized packages can even be used as a way to gain more information about the member and their preferences. If your organization has two fundraising events coming up, you can let the member know about the events and invite them to come out to the event (if the event is physical). If the member donates more to one event over the other, in the future you can send more information of events similar to the event that resulted in more support and better feedback.
Lastly, credential & welcome packages can even help an organization acquire more members in the long run. If a member receives a good first impression of your organization based on the package you send, they may feel inclined to tell others about your organization. Leaving a positive first impression on new members with a well-made welcome package can enable them to encourage other individuals to become new members as well.
Valtim Can Help With Your Welcome Packages
Get your new members and donors the information they need, and show them their value by providing a quality new member or credential package. Let Valtim make it easy. With weekly, bi-weekly, and monthly options, we can make sure your members get what they need both quickly and affordably. Contact Valtim now to get proper assistance in creating credential & welcome packages.
