Direct Mail Follow-Up: How to Seal the Deal
A direct mail campaign doesn’t stop once your message is delivered. Every great marketing campaign has a reliable follow-up process behind it. Following up after sending a direct mail piece reinforces your message. It also increases the likelihood that you will gain traction on your mail campaign. Many campaigns fail because of the lack of […]
What is Postcard Marketing?
Postcard marketing is a form of direct mail you can use to reach a targeted audience. It is a simple, inexpensive, and flexible direct mail tool. Organizations use postcards to generate leads, cultivate return interactions, and introduce new services. Using postcard marketing is a fun and fast way to get your message out to prospects […]
5 Attention-Grabbing Demographics for Personalized Direct Mail
Personalizing your direct mail for your target audience improves your response rates because most people don’t value plain, boring marketing campaigns. People crave mailers that relate to them personally. Your organization will benefit significantly by using variable data printing to customize and personalize your campaigns. You can create attention-grabbing direct mailers that appeal to your […]
An Attentive Direct Mail Approach to Foreign-Language Speakers
Direct mail is one of the most efficient marketing tools when targeting non-English speakers. While most people, in general, dismiss mailers as junk mail, many foreign speakers embrace it as a way of becoming a more informed consumer. You can target your audience based on ethnicity or language preferences by using geo-mapping techniques. Geo-mapping provides […]
Choose Your Words: Writing for Limited Space in Direct Mail
A great mailer is straight to the point. Many organizations make the mistake of sending mailers covered in overwhelming colors and an overload of information. It’s a mistake to believe you need to cram direct mail with detail. A jumbled appearance turns people away. Your mailers will succeed when you keep the message short and […]
How to Use Geo-Mapping for Direct Mail Campaigns
Geo-mapping is a dynamic way to incorporate personal location-based information into your direct mail pieces. This marketing method uses variable data to match your member’s address with nearby points of interest. You can include these details in your mailer and provide a complete map with directions from their home to your location, or highlight other […]
More on Direct Mail Affixing: Adding Intrigue to Your Direct Mail
Your organization needs to get ahead of your competition by standing out and drawing attention from the direct mail receiver. You can ruin a direct mail campaign when the advertisement feels and looks the same as any generic direct mailing. When a person feels a strange lump in your mailer, they will become intrigued and […]
Adding a Call Center to Your Direct Mail Strategy
Adding a call center to your organization’s direct mail strategy has many benefits. You need to be accessible to your members. When a donor needs a problem solved, it’s in an organization’s best interest to provide sufficient communication channels. Phone communication is an easy way of providing instant customer service. Although online chat and website […]
Importance of Social Media for Non-Profits
Social media allows every organization, no matter their budget, to have the ability to communicate with current and prospective donors around the clock. Most non-profit’s have a Facebook page or Twitter account, but social media in the non-profit world goes beyond piling up “likes.” These social platforms allow your organization to tell its story and […]
Mailing Non-Profit Means Substantial Postage Savings
Nonprofit postage is lower than regular postage prices. Organizations that want to mail with nonprofit USPS marketing prices must first meet the Postal Service eligibility requirements. You can cut your postage spending from $0.291 per piece to as low as $0.173 per piece, which is an $11,800 postage savings on a direct mail campaign with […]