How to Drive Traffic Back Online with Direct Mail
Driving traffic back online with direct mail is a great way to combine your digital and physical marketing platforms. But how does an organization go about driving traffic online with a direct mail piece? The key is for you to create a compelling direct mail piece, choose the right mailing list, and create a message […]
5 Benefits to Direct Mail Marketing Automation
Successful marketing boils down to a lot of small things done right every day. Marketing automation can help you build your communication platform. When you automate the communication process, your organization can create a constant, regular communication channel with members. This continuous stream of communication will enable your organization to expand its mission statement and […]
Data Driven Artwork for Direct Mail
Personalization can go far beyond including the recipient’s name in the header. Using data to personalize the artwork in your mailers is a creative and effective marketing strategy. People crave personalization, and your return on investment will always be higher when you take the time to send focused materials. InfoTrends even found in their research […]
5 Tips for Engaging Direct Mail Marketing
Direct mail is a powerful and valuable marketing method. Due to this fact, most organizations are sending direct mail to their prospects and members. People are receiving a tremendous amount of mail every week. It may feel like an uphill battle finding a way to generate engaging direct mail pieces that stand out from other […]
How to Use Direct Mail for Inbound Marketing
Most organizations often view inbound and outbound marketing strategies as an either/or situation. But both marketing attempts achieve better results when their forces are combined. Multi-channel marketing is the perfect way to combine both inbound and outbound strategies. All marketing focuses on hitting the right target with the right message every time. But with direct […]
How to Get a Direct Mail Mailing List
The mailing list is a crucial component for every direct mail marketing project. You don’t want to send your creatively designed mailers to the wrong audience. If you do send your mailers to the wrong people, you end up wasting time and money. Potential donors may also see your organization as disorganized. Segmentation is a […]
User Data and Modeling: How To Treat Your Donors as Individuals
The psychology behind every donor is complex. Every person has various drivers that lead them towards something or drive us away. Non-profits can benefit significantly by trying to mirror many for-profit companies who make a great effort to please their customers. When you think of big-name for-profit companies, you may think about consistently amazing customer […]
How to use Propensity Score Matching in Marketing (And Save Money!)
Perfect contact to the right people is a marketer’s dream. It’s essential for you to reach your member’s through the right channel at the right time as well. Every organization should strive to achieve a level of hyper-personalization, but there are still many organizations that desire a one-size-fits-all marketing approach. Propensity score matching can help […]
RFM Modeling and Segmentation: How Grouping Can Help Marketing Strategies
RFM (recency, frequency, monetary value) modeling and segmentation is a fantastic method to identify groups of members for special treatment. You can use RFM segmentation to determine who is most likely to make donations. People who have donated once are more likely to give again. When you recognize the groupings in RFM segmentation, you can […]
5 Ways Non-Profits Can Improve Member Experience
Member satisfaction is the key to your growth as a nonprofit., but it can be a challenge to create the right member experience. When you learn how to interact and engage with members, you can help turn your nonprofit into a flourishing organization with members who are eager to participate. There are numerous approaches your […]