When operating your marketing campaign, you want to ensure it runs as smoothly as possible. Sending various content to current members as well as new/prospective members leaves room for disorganization and even error during your campaign. Between sending welcome letters, to thank-you notes, to postcard and announcements, confusion and disorganization is a likely scenario to…
Nothing grabs the interest of prospective donors better than unique direct mail campaigns. When crafting your marketing campaigns, it is important to be as creative as possible in order to successfully appeal to targeted individuals. You can send letters with personalized content to individuals and/or get creative with images and graphics. In addition to getting…
Whether you are new to direct mail or not, you may feel like your printing options are limited. But realistically, there are so many printing options to choose from which allow any project to truly stand out in people’s mail boxes. Projects don’t need to be boring and plain. Printing direct mail can be more…
Digital marketing is very popular for a variety of reasons ranging from cost, trackabilty, and ease; however despite its growing popularity direct mail remains more effective. One reason is that direct mail takes on a more personal approach. The personal approach allows marketing campaigns to be more successful when compared to non-personal digital marketing tactics.…
Marketing your organization to the fullest is essential for recruiting more members and donors. Direct mail marketing campaigns, welcome kits, emails, and call centers are all great methods for acquiring and retaining members. Nevertheless, it is important for organizations to reach a larger audience through the use of direct mail technology. Organizations can integrate technology…
Direct mail strategies have continued to change and evolve. Organizations want their marketing endeavors to be successful and efficient. The targeted audience continues to develop which is why marketing goals need to grow with the change. When people check their mail, they are more likely to open a letter that is handwritten instead of computer…
Sending direct mail to your members is a surefire way of keeping them connected to your organization and to promote any new activities your organization may have. To ensure that you’ll get responses from your members or gain the support of prospective members, it is important to add personalization to your mail pieces. Personalizing mail…
There are lots of options when it comes to advertising and marketing channels. Direct Mail, unfortunately, is being replaced more-and-more with blast emails, despite numerous reports that direct mail has a higher response rate and better ROI. One of the main reasons for this is that marketers can track every element of an email blast…
Using direct mail marketing campaigns alone make for an effective marketing strategy in acquiring more members and gaining more support for your organization. Direct mail allows organizations to send letters and other forms of mail directly to specific individuals in order to keep them up to date with the activities of the organization or to…
Gaining loyal and supportive members is one of the best goals an organization can achieve. Members are what help an organization thrive. Organizations should do all that they can to attract and acquire members. More than acquiring members, however, retaining members is essential for organizations as it reflects positively off their brand and allows for…
Just thinking about how to make marketing personal for thousands of members can feel overwhelming. It may seem like personalized marketing is a costly and time-consuming task, but it doesn’t have to be. Utilizing public data and working with the right marketing team can lead to making personal marketing projects an uncomplicated experience. People Like…
Building meaningful relationships with members is essential to the growth of an organization. Members are the backbone of an organization and therefore should be shown that they are greatly valued. From recruiting members to retaining members, organizations should strive to engage individuals in sincere ways. When trying to effectively acquire new members or receive more…