Most organizations often view inbound and outbound marketing strategies as an either/or situation. But both marketing attempts achieve better results when their forces are combined. Multi-channel marketing is the perfect way to combine both inbound and outbound strategies. All marketing focuses on hitting the right target with the right message every time. But with direct…
The mailing list is a crucial component for every direct mail marketing project. You don’t want to send your creatively designed mailers to the wrong audience. If you do send your mailers to the wrong people, you end up wasting time and money. Potential donors may also see your organization as disorganized. Segmentation is a…
The psychology behind every donor is complex. Every person has various drivers that lead them towards something or drive us away. Non-profits can benefit significantly by trying to mirror many for-profit companies who make a great effort to please their customers. When you think of big-name for-profit companies, you may think about consistently amazing customer…
Perfect contact to the right people is a marketer’s dream. It’s essential for you to reach your member’s through the right channel at the right time as well. Every organization should strive to achieve a level of hyper-personalization, but there are still many organizations that desire a one-size-fits-all marketing approach. Propensity score matching can help…
RFM (recency, frequency, monetary value) modeling and segmentation is a fantastic method to identify groups of members for special treatment. You can use RFM segmentation to determine who is most likely to make donations. People who have donated once are more likely to give again. When you recognize the groupings in RFM segmentation, you can…
Member satisfaction is the key to your growth as a nonprofit., but it can be a challenge to create the right member experience. When you learn how to interact and engage with members, you can help turn your nonprofit into a flourishing organization with members who are eager to participate. There are numerous approaches your…
Audience segmentation is a more refined approach towards messaging individuals and distributing materials. The process of audience segmentation involves organizing your contacts into smaller groups, or subgroups, so you can provide them with the content they most need. This approach allows you to create a more focused message for the different subgroups your organization serves.…
Many organizations have not considered running a direct mail marketing campaign. Young entrepreneurs operating start-ups may have come of age in a moderately or even heavily paperless world. For some young company owners and marketing managers, direct mail marketing may seem outdated. However, there are significant benefits to direct mail, especially when automation is involved.…
Product packaging in marketing is incredibly important. The packaging is one of the main ways organizations interact with their current members and attract new members. By providing good quality and unique packaging, your non-profit can create a lasting impression and generate positive brand awareness. Great quality packaging can provide several benefits for a non-profit. It…
Direct mail automation uses software to carry out marketing projects and complete repetitive tasks easily. The automation removes the need to print materials to send to your members manually. You can automatically print and mail documents to members very quickly. When you use direct mail software with a marketing automation platform, you can automate direct…
Marketing to the right person will always be a significant goal for organizations. No one wants their marketing efforts to fall on deaf ears. Using big data is a necessary component of getting a message across to the right person. Many organizations use big data to enhance their member experience. Organizations not using big data…
Multi-channel marketing is all about choice. This type of marketing approach involves indirectly and directly interacting with members using a combination of channels, such as direct mail, websites, email, mobile, mail order catalogs, etc. The essential aspect is recognizing the member’s preferred channel of choice and using that to the advantage of promoting your organization.…
Marketing has changed a lot over the years. Society is extremely reliant on computers and mobile devices, which serve as our primary means of communication. The constant connection has evolved marketing tools and approaches, as well. There are better-interconnected networks and multiple channels to communicate with members. These changes have helped create three specific marketing…
Today we will be talking about ways to take your current customer or prospect data and expanding the breadth of it, by leveraging 3rd party data sources, so that it can be used to create powerful and effective marketing campaigns.
Personalization and customization are popular words in marketing. Despite their unique importance, many marketers make the bad habit of using the two terms interchangeably. Personalization and customization are not the same; both words have different meanings. Both are also vital to all marketing projects. Here is some helpful information describing the two terms and why…
In a world full of digital options, many people think direct mail is a dead marketing strategy. However, a growing body of data appears to suggest otherwise. Direct mail is a very viable marketing technique that even provides better response rates than email and mobile marketing campaigns. A current societal obsession with all things digital…
What is a prospecting list? A prospect list, in its absolute most simple terms is a directory of potential clients or donors who can benefit from the products or services of a business or who align with the values of a nonprofit.
Print-on-demand and small-batch printing are great for many different marketing purposes. There’s a lot of flexibility with small-batch printing compared to printing in bulk. Printing in smaller quantities allows you to maintain less inventory, avoid creating more waste, provide more customized materials, and save your organization money during a marketing campaign. Geo-mapping allows you to…
One-to-one marketing, or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers.
Consumers are spending almost their entire day staring at a screen. Whether computer, cell phones, or TVs, digital media screens are now all-consuming. The internet is over a quarter century old, and now more people are becoming aware of digital addiction. There is a desire to stop the digital addition by breaking away from technology.…
On-time delivery is an essential aspect of direct mail. But there are a lot of other vital components involved in a direct mail project. There are many steps involved in the direct mail process, including variable data direct mail, choosing your targeted audience, mail matching, and mail inserting. Here’s a look at the many logistical…
Marketing automation is a technology that allows automatic marketing actions. It makes it possible to quickly complete repetitive tasks. Marketing automation can be generated through emails, social media, digital advertising, and direct mail. Marketers can use marketing automation to drive their most popular leads and create customized campaigns to target ideal members. Marketing automation allows…
The Data and Marketing Association shared the direct mail marketing response rates for 2018, and the results are phenomenal. The direct mail response rates have continued to grow year after year. Many non-profits struggle with the decision of choosing what marketing platform would be best to reach their members. There are a lot of options…
Variable data printing is a form of digital printing that allows customization while completing a large project. Text and images can be changed throughout the printing process without slowing down the finished project. VDP allows you to customize materials with members’ names and addresses while reaching a completed project quickly. Images and graphics can be…
Direct mail is an excellent way to keep your current members up to date on your organization’s causes and goals. It is also a great way to reach out to prospective members and allow them to see what they could support by helping your organization. When choosing a marketing option, being aware of what methods…
When operating your marketing campaign, you want to ensure it runs as smoothly as possible. Sending various content to current members as well as new/prospective members leaves room for disorganization and even error during your campaign. Between sending welcome letters, to thank-you notes, to postcard and announcements, confusion and disorganization is a likely scenario to…
Nothing grabs the interest of prospective donors better than unique direct mail campaigns. When crafting your marketing campaigns, it is important to be as creative as possible in order to successfully appeal to targeted individuals. You can send letters with personalized content to individuals and/or get creative with images and graphics. In addition to getting…
Whether you are new to direct mail or not, you may feel like your printing options are limited. But realistically, there are so many printing options to choose from which allow any project to truly stand out in people’s mail boxes. Projects don’t need to be boring and plain. Printing direct mail can be more…
Digital marketing is very popular for a variety of reasons ranging from cost, trackabilty, and ease; however despite its growing popularity direct mail remains more effective. One reason is that direct mail takes on a more personal approach. The personal approach allows marketing campaigns to be more successful when compared to non-personal digital marketing tactics.…
Marketing your organization to the fullest is essential for recruiting more members and donors. Direct mail marketing campaigns, welcome kits, emails, and call centers are all great methods for acquiring and retaining members. Nevertheless, it is important for organizations to reach a larger audience through the use of direct mail technology. Organizations can integrate technology…
Direct mail strategies have continued to change and evolve. Organizations want their marketing endeavors to be successful and efficient. The targeted audience continues to develop which is why marketing goals need to grow with the change. When people check their mail, they are more likely to open a letter that is handwritten instead of computer…
Sending direct mail to your members is a surefire way of keeping them connected to your organization and to promote any new activities your organization may have. To ensure that you’ll get responses from your members or gain the support of prospective members, it is important to add personalization to your mail pieces. Personalizing mail…
There are lots of options when it comes to advertising and marketing channels. Direct Mail, unfortunately, is being replaced more-and-more with blast emails, despite numerous reports that direct mail has a higher response rate and better ROI. One of the main reasons for this is that marketers can track every element of an email blast…
Using direct mail marketing campaigns alone make for an effective marketing strategy in acquiring more members and gaining more support for your organization. Direct mail allows organizations to send letters and other forms of mail directly to specific individuals in order to keep them up to date with the activities of the organization or to…
Gaining loyal and supportive members is one of the best goals an organization can achieve. Members are what help an organization thrive. Organizations should do all that they can to attract and acquire members. More than acquiring members, however, retaining members is essential for organizations as it reflects positively off their brand and allows for…
Just thinking about how to make marketing personal for thousands of members can feel overwhelming. It may seem like personalized marketing is a costly and time-consuming task, but it doesn’t have to be. Utilizing public data and working with the right marketing team can lead to making personal marketing projects an uncomplicated experience. People Like…
Building meaningful relationships with members is essential to the growth of an organization. Members are the backbone of an organization and therefore should be shown that they are greatly valued. From recruiting members to retaining members, organizations should strive to engage individuals in sincere ways. When trying to effectively acquire new members or receive more…
Have you ever been to a movie and fell asleep or walked out of the theater because the story didn’t grab your attention? Or have you been on a date and the person kept talking about themselves instead of asking about you? Marketing is like watching a movie or going on a date; each activity…
Individuals are more inclined to support organizations that share their values and actively engage with them. When interacting with current and prospective members, organizations should strive to be appealing in every way, from their marketing campaigns, to their welcome kits, to their future announcements and offers. When an individual decides to support your organization, it…
There are currently 1.5 million non-profit organizations registered in the United States. So, when it comes to marketing to current members or trying to reach new donors, one of the most effective methods is making a personal connection with your targeted audience. People are less likely to stop supporting a non-profit if they feel a…
Establishing meaningful relationships with members is essential to building a well-respected, successful organization. It is imperative for an organization to show each member that they are important and that their support is valuable. Organizations should also strive to connect with members on a deeper level in order to understand their beliefs and values and to…
Connecting with your members is important to show how much your organization values their support. Giving your members an individualized, positive experience can help show them that they are not just another number or dollar to your organization. When a member gives their support to an organization, whether it is through regular donations, going to…
Segmentation and hyper-targeted messaging are essential to all organizations. Without these, messages and information would go to many people who may not share the same interest in the organization’s message. When it comes to advertising and communicating, organizations will benefit more by finding like-minded people who partake on a journey with an organization because of…
When an organization receives an influx of orders, generally the fastest method to successfully fulfill those orders is to use automated packaging machines. These fulfillment machines have the ability to package members’ orders swiftly and accurately. Nevertheless, not every item of a member’s order can be fulfilled through the usage of a machine. Some items,…
There are numerous moving pieces when it comes to making a marketing campaign move from a simple idea and on to completion. You need reliable people and vendors who can organize, plan, and collaborate effectively to ensure a successful marketing campaign. The best way to choose the people and vendors to assist your organization is…
Have you ever worked at a job where you pulled long hours and labored hard for the company, but never received the acknowledgement you deserved? If so, you most likely felt unappreciated or underappreciated, and contemplated how long you were going to work for that company. It’s discouraging to dedicate so much of your time…
When an individual orders an item, the next step is for the company or organization to process the order and get it shipped to the individual’s home or specified location in a timely manner. Aside from the basic requirement of getting an individual’s order to the place it needs to go, the organization should make…
When an individual decides to be a part of an organization, creating a positive first impression is crucial. Aside from using effective marketing strategies like call centers and direct mail marketing campaigns to acquire more members, retaining members is another important component in the member-organization relationship. If a member decides to support an organization that…
Donors and members committed to your organization should be recognized for their contributions. Sponsors feel appreciated when a gesture is made by an organization that they make regular contributions towards. Premium fulfillment services help effectively recognize the members and donors who are vital to your cause. What is Premium Fulfillment? There are many ways to…
Have you ever been shopping for a new piece of furniture and read “Assembly Required” on the product box that you want? Most people don’t jump up and down with joy when they see those dreaded words. Many people don’t like assembling anything because it takes up a lot of time and can involve a…
Managing and monitoring an organization’s activities and operations in the digital age is time-consuming and overwhelming. An organization must be so much more than the expert in their subject matter. To stay current and aware of what members think about and need from your organization, you must be available through many different digital channels. What…
Customers are not usually thrilled when they need to call customer service for help. Most times when a customer calls in for help, they have reached their breaking point and genuinely need the help of a professional. It’s essential for call center representatives to be polite, friendly, and professional because callers may not be in…
There are many moving parts to running a successful organization. Sometimes, it can feel overwhelming to organize and manage the completion of several tasks, including data entry. Delegating tasks is an essential aspect of running any type of business. You want to ensure whoever is helping with day-to-day tasks and running big picture projects can…
Communication is what keeps members interested in and supportive of your organization. In order to attract new members and appeal to current ones, organizations must maintain communication by using effective marketing strategies. Sending direct mail or making direct phone calls are some ways organizations can effectively reach out to members. However, establishing a strong social…
The goal of an organization should ultimately be to achieve effectively live up to its stated mission and to market its brand successfully. If the goal of your organization, for example, is to support the health of those with significant financial needs and to encourage others to aid in that effort, that will likely be…
There are many marketing methods you can use to reach out to current and potential members. Some of those methods include direct mail marketing campaigns, emailing, and social media marketing. Nevertheless, a surefire way of marketing your organization effectively and gaining more support is via outbound acquisition calling. Making outbound calls to individuals cannot only…
Reaching out to members of your organization via direct mail or email are important methods of communication as well as marketing. It is vital to communicate with your members as much as possible to show how valued they are by your organization and to keep them in the loop about your organization’s actions and achievements.…
When running your direct mail marketing campaign, you’ll want to ensure that your printing needs are properly handled with the correct printing method. Nowadays, more organizations are relying on digital printing, as opposed to other printing methods, to handle their printing needs. Digital printing offers a series of benefits for organizations, such as the personalization…
There was a time when it wasn’t economical to print small batches of documents using digital printing, but that time is no more. Digital printing has continued to advance throughout the years. It now costs less to print-on-demand in small batches with digital printing machines, and there are many other benefits as well. What is…
There are many benefits to choosing digital printing over offset printing. In this day and age, it’s never been easier to do the right thing and go green. With an ecological frame of mind, digital printing is naturally eco-friendly compared to its counterpart.
In a technologically-full world, many companies have the belief that print is dead because it’s outdated and old-fashioned. But the truth is print is not dead, and it allows a lot more room for creativity. Part of the problem is that almost everything is digital now. Even though TV ads have been around for many…
Picking a digital printing supplier can feel very overwhelming. There are many different printing companies to search through, and a large number of products and pricing to look through as well. Some important factors to keep in mind while researching include thinking past the price, focusing on quality and the service you will receive, and…
As the old saying goes, you get what you pay for. While digital printing can cost a few more pennies-per-piece, it can help achieve your goals in a way cost cutting can’t. Digital printing is a great option when it comes to your printing needs. The quality of digital printing considerably outweighs any other options…
In recent times, the digital print market has expanded tremendously with more organizations relying on digital printing to produce personalized mail pieces for their recipients. Digital printing has grown to be more complex and has the ability to produce high quality mail pieces and various types of content at faster rates. However, digital printing does…
Although offset printing serves as the the traditional printing method used for direct mail materials, digital printing is an innovative method that allows organizations to customize and print mail pieces in large quantities and at an affordable price, similar to offset printing.
Organizations have a strong desire to send out high-quality mail pieces that effectively speak to organization’s key message. To ensure that quality is attained, an organization will want to pick the best printing method for their mail pieces. With some of the well-known options being offset and digital printing, organizations could choose offset printing for…
When sending mail pieces to your recipients, it is important to make each piece personal and more relatable per recipient. Usually, an organization will include the recipient’s name on the mail piece or incorporate their name within the content. Nevertheless, personalization shouldn’t stop at simply writing “Dear John”. With digital printing personalization, organizations can create…
Direct mailing is an effective and versatile form of communication. An organization can customize and send mail pieces directly to existing and prospective members to inform them of updates, promotions, new donor opportunities, and more. While you’ll want to consider what type of mail piece you want to send and the design/customization of your mail…
Direct mail is a straightforward method of communication that allows organizations to communicate directly with members and market their brand. Though one of the more traditional methods of marketing and outreach, direct mail excels in communication due to its versatility. Direct mail can range from a classic package to a postcard. However, due to the…
The most common type of communication between organizations and their members is direct mail. Direct mail simply means to send members information via a physical letter or mail piece of any kind. Direct mailing is an effective form of communication and can help to create or further enhance member-organization relationships. However, when it comes to…
Direct mail advertising is a great way to inform members about new causes your organization may be supporting. It is also a great way to attract prospective members and encourage them to support your organization. Nevertheless, to have a successful direct mail marketing campaign, there are guidelines you should follow and things you should consider…
There is a lot to know about direct mail. Before starting a direct mail project, it’s important to understand what works and what doesn’t. If you don’t know what works beforehand, then your project may be a costly waste of money and resources. Unfortunately, direct mail is often misunderstood. There are a lot of myths…
Despite the growing popularity of digital advertising, direct mail is still the best performing ad channel with both leading responses rates and return on investment.
Developing direct mail copywrite doesn’t have to be difficult. The most successful marketing materials feature an original appearance with a powerful and persuasive message as the primary highlight. Learn more about developing direct mail copywrite in today’s blog post.
In a digital world, businesses are torn between advertising through direct mail or advertising digitally. It seems a lot easier to place an advertisement on a social media website or by sending an email promotion to potential customers. But the truth is that there are far more benefits to choosing direct mail advertising over digital.
Customizing mail for customers shows the consumer that the company is actively trying to grab their attention with marketing tools. Customization is critical because otherwise, your customers may feel like the business is lazy if the same materials are used over and over again. Repeat materials may find themselves tossed in the trash without a…
There are a lot of decisions that must be made whenever a company needs to supply their customers with marketing materials. One big decision comes down to the design of the mail piece. Another concern is how the final product will look after it is produced. You will need to determine whether the mail pieces…
The best way to attract new members and appeal to existing members of your organization is through effective marketing tools. When you have a strong, unique marketing strategy, members are more inclined to respond to your organization and support your causes. One of the most successful methods of marketing to members is omni-channel marketing.
One of the many ways to communicate with your customers is by sending them direct mail. Whether you send them a postcard, newsletter, or a brochure, sending mail content to current or new customers is an efficient form of marketing. Sending direct mail is a personalized approach to reaching your customer-base. When a customer receives…
When it comes to communicating with your members, direct mail is considered to be one of the most effective outreach methods. However, sending a mass of direct mail pieces to your recipients is not effective in itself. In fact, customizing direct mail pieces per the preferences of your members is more appealing and effective than…
One of the easiest and most classic ways to engage with members is through direct mail. Sending an individual a letter or any kind of physical mail piece directly to their home is a sure-fire way of knowing they’ll receive the information you have to share. Direct mailing can make for a great marketing strategy…
Sending mass emails or letters to members with the same content written verbatim can dishearten your members or worse, make them lose interest in your cause. Luckily, variable data printing can be just the solution you need to retain the interest of your members and to even increase the amount of donors you have.
Variable data printing is a form of digital printing or on-demand printing that involves changing the graphics, texts, or images piece by piece. In simpler terms, each piece (physical or digital) is different from one another in regards to the recipient. This method is beneficial when you have a diverse membership or group of donors and want to address each recipient differently.
There are many ways to interact with customers, such as through promotions, newsletters, social media, and of course direct mail. One more “intimate” strategy for interacting with customers / members is one-to-one (or 1:1) marketing.
Before starting on a new print or mail project, you’ll want to determine which printing methods best suit the task. Selecting the best printing method can be decided based on the quantity of pieces you need to print, the format and information on each piece, and of course the style or “look” you desire.
Keeping the lines of communication open with your members is not just essential—it’s part of how every non-profit does business. Often, that communication is focused heavily on members. After all, members already have the “buy in” most non-profits are looking for. Communicating with non-members, however, can be an unanticipated challenge.
Valtim is proud to announce the acquisition of our newest digital printer!
With our new high speed inserter, we can help Valtim Marketing Solutions set up and run medium and large quantity jobs that not only match up to 3 personalized pieces on the inside, but also custom prints a full color variable message on the front of the envelope!
From the Office of the CEO I feel it is important for us to understand Valtim’s humble beginnings and where we started, the sacrifices of our founders, as well as the dedication and ownership I see in our employees even now. The pride in my heart comes from the sacrifices of my Mom and Father,…
In October, the University of Virginia School of Engineering began to face the challenges of decreased alumni support. To reverse this trend, the school’s fundraising arm – University of Virginia Engineering Foundation (UVEF) – partnered with Valtim to conduct some market research. The partnership not only reversed the declining trends in alumni engagement and giving,…
Last month Valtim on-boarded a Membership Renewal Program for one of our largest Non-Profits Clients. This bi-monthly campaign resulted in 4 unique packages, 5 member types, 7 segment descriptions, driven by 25 different message codes and 279 offer codes to create 9 renewal efforts with 15 variable image teasers and 11 variable calls to action that resulted in 144 unique versions and approximately 1,000,000 pieces of mail monthly! The Journey was awesome, the results are priceless! Contact Valtim Marketing…
We recently launched a comprehensive promotional campaign for presidential candidate Mike Huckabee. The campaign included: A full Ecommerce website In just three short weeks, we built a robust ecommerce website, where Huckabee supporters can purchase branded merchandise. Back-end fulfillment for ecommerce website While building the site, we quickly quoted and purchased all of the products from our…
Earlier this month, we purchased a Xeikon 8500 digital color printing press. This brand new piece of advanced technology has already streamlined our CR80 card printing process in particular by allowing us to print more cost-effectively. We are also now able to print on-demand, which means our customers no longer need to store blank membership cards…
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