Skip to content
800.230.28571095 Venture Drive, Forest VA 24551
Facebook page opens in new windowTwitter page opens in new windowLinkedin page opens in new window
Valtim Marketing Solutions
Direct Mail, Variable Printing Service, Fulfillment and Contact Center
Valtim Marketing SolutionsValtim Marketing Solutions
  • Solutions
    • Mailing Solutions
      • Variable Data Direct Mail
      • MyFont – Hand Addressing
      • Mail Inserting
      • Affixing Services
      • Mail Matching
      • Targeted Direct Mail Marketing
    • Printing Solutions
      • Variable Data Printing
      • Direct Mail Postcards
      • Membership Cards
      • Direct Mail Geo Mapping
    • Contact Center Solutions
      • Inbound Contact Center
      • Out Bound Call Center
      • Chat & Social Media
      • Short Term Campaigns
    • Fulfillment Solutions
      • Manual Fulfillment
      • Encapsulator
    • Creative Solutions
      • Data Management
  • Who is Valtim?
    • About Valtim
    • The Valtim Team
    • Valtim’s Clients
  • Resources
    • Equipment List
    • Case Studies
    • Video Library
  • Careers
  • Blog
  • Contact Us
Search:
Search
  • Solutions
    • Mailing Solutions
      • Variable Data Direct Mail
      • MyFont – Hand Addressing
      • Mail Inserting
      • Affixing Services
      • Mail Matching
      • Targeted Direct Mail Marketing
    • Printing Solutions
      • Variable Data Printing
      • Direct Mail Postcards
      • Membership Cards
      • Direct Mail Geo Mapping
    • Contact Center Solutions
      • Inbound Contact Center
      • Out Bound Call Center
      • Chat & Social Media
      • Short Term Campaigns
    • Fulfillment Solutions
      • Manual Fulfillment
      • Encapsulator
    • Creative Solutions
      • Data Management
  • Who is Valtim?
    • About Valtim
    • The Valtim Team
    • Valtim’s Clients
  • Resources
    • Equipment List
    • Case Studies
    • Video Library
  • Careers
  • Blog
  • Contact Us

Yearly Archives: 2020

You are here:
  1. Home
  2. 2020

2021 Direct Mail: What to Expect When the Pandemic Ends

Mail, MarketingBy Deborah DuncanAugust 26, 2020Leave a comment

We are living in strange times right now as individuals and organizations. There was a dramatic drop in marketing mail during the pandemic because of numerous event cancellations and shuttered organizations. The USPS has been facing struggles too because it must maintain its facilities and personnel based on CDC guidelines, which is a challenge in…

5 Considerations for a Successful Direct Mail Campaign

Mail, MarketingBy Deborah DuncanAugust 25, 2020Leave a comment

Direct mail is a fantastic way to win more members and encourage existing members to continue supporting your mission. It is crucial to consider your design and what your message says when preparing your mail piece. A successfully administered direct mail campaign can boost your brand awareness and spread your mission. Unlike other forms of…

5 High-Impact Direct Mail Marketing Strategies for Non-Profits

Mail, Non-ProfitBy Deborah DuncanAugust 24, 2020Leave a comment

In a time with extremely saturated digital media, direct mail allows modern non-profit organizations to add unique and personal components to their marketing campaigns. Let’s explore the ways your non-profit can expand its reach and improve the effectiveness of your marketing strategies with direct mail. Choose Your Audience There are two different types of direct…

How to Define Direct Mail Target Market

Mail, MarketingBy Deborah DuncanAugust 21, 2020Leave a comment

Your organization must first identify your typical member and tailor your marketing to build a solid foundation. Targeting a specific market doesn’t mean you are excluding people who don’t fit your criteria. Target marketing empowers you to direct your marketing budget and brand message on a pinpointed market that is more likely to interact with…

How to Use Direct Mail with an Inbound Marketing Strategy

Mail, MarketingBy Deborah DuncanAugust 20, 2020Leave a comment

Direct mail is primarily an outbound marketing strategy, but you can and should use it in conjunction with your inbound marketing. The main objective of direct mail is leading prospects back online so you can continue nurturing them there. Every piece of mail you send should direct prospects online so that you can more easily…

Benefits of Direct Mail Call Center Data Tracking

Mail, MarketingBy Deborah DuncanAugust 19, 2020Leave a comment

Direct mail is only effective if you track your results. One of the best ways to track your direct mail is by using call tracking. It’s crucial to track your direct mail using as many methods as possible because you need to determine your campaign’s effectiveness. Call tracking, or data tracking, is a service you…

5 strategies for local direct mail

5 Strategies for Local Direct Mail

Mail, Non-ProfitBy Deborah DuncanAugust 18, 2020Leave a comment

Direct mail is one of the most effective and valuable marketing channels for your organizations to reach its target audience, especially when you deploy local campaigns. You and your local community can benefit from a partnership. Reach out to people in your local area. You can teach them about your organization and share your mission.…

4 Ways to Keep Your Direct Mail Out of the Trash

Mail, MarketingBy Deborah DuncanAugust 17, 2020Leave a comment

One of the most significant challenges organizations face is getting someone’s attention with direct mail marketing. Your main obstacle is making your piece stand out in the middle of a mail stack when a person removes it from the box. Direct mail usually winds up in the trash because mailpieces are too often seen as…

5 Ways to Track Direct Mail Response Rates

Mail, MarketingBy Deborah DuncanAugust 14, 2020Leave a comment

The best way to measure your organization’s direct mail success is to have a clearly defined end goal. Are you trying to increase brand awareness or drive website traffic? Or maybe your goal is reaching new audiences. Whatever your marketing goal is, measurable metrics will help you determine the success of your campaign. One of…

Designing Direct Mail for an Increasing Work-From-Home Crowd

Mail, MarketingBy Deborah DuncanAugust 13, 2020Leave a comment

Telecommuting, or working remotely, isn’t a passing trend in the workforce. It’s a very real and prevalent way that many people are working their current job. Telework can improve employee productivity, creativity, and morale. Many workers are benefiting from working from home, and it’s a good idea for your organization to reach out to them…

Direct Mail Marketing Beginner’s Guide, Part 9: Shifting Responses Online

Membership, Non-ProfitBy Deborah DuncanAugust 12, 2020Leave a comment

Some marketers think their online and offline marketing strategies can’t mix. But this isn’t the case, especially when it comes to direct mail and websites. Directing targeted traffic to your website is about building a list of people who match the profile of your ideal member. If the offer is right, the prospects will respond.…

Direct Mail Marketing Beginner’s Guide, Part 8: Refining Your Message

Mail, MarketingBy Deborah DuncanAugust 11, 2020Leave a comment

There comes a time when your direct mail campaign needs to change its messaging. When we hear the same chord repeatedly played eventually, it starts sounding a little stale. The same goes for messaging. When your organization relies on one limited collection of messages, your members become tone-deaf toward what you are trying to say.…

123456
Valtim Marketing Solutions
© Valtim Marketing Solutions 2018 | All Rights Reserved

Privacy Policy

Go to Top