Direct mail is a fantastic way to win more members and encourage existing members to continue supporting your mission. It ...
In a time with extremely saturated digital media, direct mail allows modern non-profit organizations to add unique and personal components to their marketing campaigns. Let's explore the ways your non-profit can expand its reach and improve the effectiveness of your marketing strategies with direct ...
Your organization must first identify your typical member and tailor your marketing to build a solid foundation. Targeting a specific market doesn't mean you are excluding people who don't fit your criteria. Target marketing empowers you to direct your marketing budget and brand message on ...
Direct mail is primarily an outbound marketing strategy, but you can and should use it in conjunction with your inbound marketing. The main objective of direct mail is leading prospects back online so you can continue nurturing them there. Every piece of mail you send ...
Direct mail is only effective if you track your results. One of the best ways to track your direct mail is by using call tracking. It's crucial to track your direct mail using as many methods as possible because you need to determine your campaign's ...
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