Direct mail marketing is effective as a marketing tool to reach your audience, grab their attention, and connect with members on a personal level. It shines a light on an organization’s mission statements while helping the audience feel special.
As first impressions are always important in marketing, how you first introduce yourself to potential members can make all the difference. Now only does direct mail give you a clearer platform that’s more difficult to miss, it allows you to target your ideal members and provide compelling content they can share with others.
Is Direct Mail Marketing Effective?
You may struggle to see the value in direct mail in our current digital age. Nevertheless, the data pans it out. Direct mail marketing is a very effective marketing strategy. It’s a highly targeted marketing option, and the data is highly measurable. You can create pieces that are individualized but also cost-effective.
Direct mail is an extremely effective marketing strategy for many reasons. Here are a few ways direct mail marketing is effective and can help your organization build its member base.
Easy For Members To Understand
Direct mail marketing is more effective because it’s easy to understand. Your audience doesn’t need to invest time or brainpower to process your mail. You want your message to resonate with your audience. When a message is difficult to understand, it’s unlikely your members will pursue your offers. Direct mail marketing is easier to understand and obtain than most digital marketing methods. Your direct mail messages speak more closely to your members than on-page ads or search engine marketing, for example. You can keep your message simple and easy, but still personalize it to each member.
Memorable Communications
Audiences remember direct mail marketing more than online marketing materials. You can utilize the visual advantages that online options don’t offer. The emotional response it stronger with physical mail which makes it a more effective marketing strategy than online alternatives.
Sending something as simple as a postcard allows you to send personalized content easily and quickly. Postcards are very inexpensive and visually attractive. Postcards and other mail items are memorable. People read a postcard with no effort, which allows your organization to share information and offers with minimal effort.
Better Response Rates
Direct mail continues to have better response rates than online marketing. The median direct mail response rate in 2018 was 9 percent for house lists and 5 percent for prospect lists. By comparison, the click-through rate for display ads is just .1 percent.
Your organization will suffer if your entire marketing budget is focused online. Direct mail is more cost-effective and provides better ROI. Your members will feel more valued and take your message and offers more closely to heart when the details are through direct mail instead of virtual mail.
Helps You Stay Present
Direct mail helps your brand and organization stay present and in front of your members. Almost everyone checks their mail every day, but not ever reads every email in their inbox daily. You can stay present by sending direct mail to your audience regularly. Direct mail is effective by granting you the ability to remain present with your members, whereas online communications may not get read quickly or at all.
Allows You to Connect
Direct mail is a personalized approach to communicating with your audience. Your organization can evoke emotion and connect with your members better through direct mail. You can connect with people of any generation through the mail. Older generations tend not to have smartphones or use social media, so digital advertisements are useless. Younger generations are consumed with social media and direct mail is a breath of fresh air for them.
Direct Mail Marketing with Valtim
It may seem like the world is obsessed with all things digital, but people are thrilled when they get contacted through the mail. There’s a better sense of connection through direct mail that digital ads can never reach.
Valtim understands how effective direct mail marketing is for organizations. We offer a large variety of personalization options. You can easily create new direct mail projects with the assistance of our highly trained staff. Some of our available services include targeted direct mail marketing, high-speed mail inserting, mail matching, variable data direct mail, and affixing services. We will help your organization stand out for your next direct mail campaign.
