Postcards are a direct mail campaign’s best friend. They are a visually attractive way for you to engage with your members. Postcards are something tangible that people can touch. They are more pleasant to look at than an email blast. Postcards also don’t need an envelope, so your message is seen instantly.
Postcards don’t just have a higher read rate because of the reasons listed above, but they are also an inexpensive option for your organization to market its mission. A postcard campaign doesn’t involve a significant investment. You can implement a postcard campaign with minimal funding and time investment.
Why You Should Use Postcards
Postcards are a quick and memorable way to reach out to someone. They truly shine when applied to marketing campaigns. Postcards are an inexpensive and effective way to communicate with both prospective members and your existing membership. They are unique and easy to produce.
One of the best benefits of custom postcards is how easy they are to incorporate in your organization’s direct mail marketing campaign. You can use postcards to share promotions or incentives or share reminders or calls to action. People can store postcards on bulletin boards or refrigerators, which keeps your brand in front of your member’s eyes. Well-designed, visually appealing postcards are even more likely to be kept around, which extends their effectiveness and your return on investment.
Postcards are Visually Attractive
Designing postcards is an uncomplicated and straightforward process. It can be as simple as printing your best-looking ads onto a postcard and mailing them to a list of potential prospects. Postcards are most effective when they are both eye-catching and when the message is short. Making the message appear to be from a friend can also enhance the postcard’s effectiveness because recipients will be eager to read the content.
Members are more likely to read postcards due to the design you incorporate and the quick, reader-friendly message you can insert. Even members who don’t usually read their mail will read a postcard because they don’t need to open anything to see the content.
Building Your Postcard
Unimpressive postcards are more likely to get dumped in the trash before getting read. Here are some ways to make your postcard visually attractive.
Craft a Strong Headline
Your headline is the most crucial part of your postcard text. It needs to grab the reader’s attention, create interest, and inspire the recipient to read the rest of your postcard. Some postcards can display special offers and sum up the entire message in a single line. Strong headlines will either create excitement, solve a problem, promise a benefit, intrigue with a question or deliver a special offer. Think about your target audience. Based on what your audience wants, you can create your winning postcard headline.
List Your Benefits
Your headline draws the potential member into the rest of your postcard text. You need to list the benefits to create intrigue and reinforce the message you present in your headline. Bullet points are a good approach to help draw a reader’s attention and keep the text simple to process. Bullet points are easy to read and understand. You can highlight your unique goals that differentiate your organization from the others.
Deliver Your Offer
You grab your audience’s attention with your headline and benefits. Now it’s time to deliver your offer. Provide a special offer that motivates members to take immediate action. Include a deadline to take advantage of the offer. Using a deadline encourages faster responses. Deadlines help reduce the number of people who put the postcard aside and forget about it.
Add a Call to Action
Finally, your postcard needs to feature a powerful and compelling call to action. Your call to action can reiterate your primary benefit or deliver your deadline. It can also restate your offer, or tell member’s precisely what to do next to take advantage of the offer.
Create Your Next Postcard with Valtim
Postcards are a very efficient and flexible marketing tool. You can apply postcards to almost any organization with an unparalleled targeting approach and broad reach. No organization should leave out postcard marketing. Valtim can provide you with the tools needed to create a personalized and unique postcard to promote your offer and mission. Our postcard selections are cost-effective, and you can send them to your desired targeted audience.
