Adding a Call Center to Your Direct Mail Strategy
Adding a call center to your organization’s direct mail strategy has many benefits. You need to be accessible to your members. When a donor needs a problem solved, it’s in an organization’s best interest to provide sufficient communication channels. Phone communication is an easy way of providing instant customer service. Although online chat and website […]
Importance of Social Media for Non-Profits
Social media allows every organization, no matter their budget, to have the ability to communicate with current and prospective donors around the clock. Most non-profit’s have a Facebook page or Twitter account, but social media in the non-profit world goes beyond piling up “likes.” These social platforms allow your organization to tell its story and […]
Importance of Paper Quality in Direct Mail – Choosing the Right Paper Stock
When creating your direct mail campaign, selecting the right paper stock is a critical decision. The right paper choice can make or break your campaign. If a direct mail piece is done right, it is fridge-worthy. When a recipient is impressed with a mail’s graphic design or the call-to-action, they stick the mailing to their […]
Spam Filters Make Direct Mail More Important
Email marketing seems like a quick and easy way to reach your intended audience. But spam filters are working hard to block any content deemed unwanted by email users. Your simple email marketing campaign may not seem like a great idea once you realize how often non-profit emails get sent to a spam folder. Non-profit […]
Don’t Hang or Tape Mailers to Mailboxes – It’s Illegal! Here’s Why
It’s illegal to tamper with mailboxes. You can’t place non-postage stamped mailers inside mailboxes or hang them on the outside of a mailbox. Doing so can result in a hefty fine for each infraction. It can even lead to a federal investigation because mailbox tampering is considered a federal crime. Hanging or taping mailers on […]
What’s the Best Day of the Week for Direct Mail?
Your organization takes many steps to ensure your message returns excellent response rates. You want your mailer to stand out among the other mailers, and usually, that requires making sure your mailer isn’t competing with too many others on the same day. Most individuals are not thrilled when they receive mail on a Monday or […]
Saturation vs. Targeted Direct Mail Marketing
There is a multitude of marketing solutions for organizations to choose from when planning new campaigns. Saturation marketing is when you flood an area with direct mail content. The area could be a particular neighborhood or specific location around a city or state. The idea is someone should express interest in your mail when you […]
How Do I Make Direct Mail More Effective?
Don’t feel discouraged if your direct mail campaign is failing. With an ever-growing audience, many organizations struggle with sending direct mail that is intriguing to all receivers. Sometimes you’re faced with a failing direct mail campaign because you’re using an outdated mailing list. On other occasions, a direct mail campaign fails because it didn’t undergo […]
When To Choose Between Short and Long-Term Mail Campaigns
Developing a marketing strategy takes time. You need to follow a step-by-step process that identifies your target audience. You need to understand your competitive position, branding, messaging, and mapping out your marketing mix. Before beginning this process, you need to decide if your goals are short-term or long-term. Short-term goals focus on plans that help […]
What are Prospect Lists and House Lists? How Do You Build Them?
Both your prospect list and your house list are an essential part of your direct mail project. You can’t design or create an appealing offer without knowing who you will mail the item to afterward. You risk losing valuable time and money if you send your mail to the wrong audience. Marketers use prospect lists […]