How to Use Direct Mail for Inbound Marketing
Most organizations often view inbound and outbound marketing strategies as an either/or situation. But both marketing attempts achieve better results when their forces are combined. Multi-channel marketing is the perfect way to combine both inbound and outbound strategies. All marketing focuses on hitting the right target with the right message every time. But with direct […]
How to Get a Direct Mail Mailing List
The mailing list is a crucial component for every direct mail marketing project. You don’t want to send your creatively designed mailers to the wrong audience. If you do send your mailers to the wrong people, you end up wasting time and money. Potential donors may also see your organization as disorganized. Segmentation is a […]
How to use Propensity Score Matching in Marketing (And Save Money!)
Perfect contact to the right people is a marketer’s dream. It’s essential for you to reach your member’s through the right channel at the right time as well. Every organization should strive to achieve a level of hyper-personalization, but there are still many organizations that desire a one-size-fits-all marketing approach. Propensity score matching can help […]
RFM Modeling and Segmentation: How Grouping Can Help Marketing Strategies
RFM (recency, frequency, monetary value) modeling and segmentation is a fantastic method to identify groups of members for special treatment. You can use RFM segmentation to determine who is most likely to make donations. People who have donated once are more likely to give again. When you recognize the groupings in RFM segmentation, you can […]
Audience Segmentation: 5 Types of Segmentation for Marketing Campaigns
Audience segmentation is a more refined approach towards messaging individuals and distributing materials. The process of audience segmentation involves organizing your contacts into smaller groups, or subgroups, so you can provide them with the content they most need. This approach allows you to create a more focused message for the different subgroups your organization serves. […]
Direct Mail Do’s and Don’ts
Many organizations have not considered running a direct mail marketing campaign. Young entrepreneurs operating start-ups may have come of age in a moderately or even heavily paperless world. For some young company owners and marketing managers, direct mail marketing may seem outdated. However, there are significant benefits to direct mail, especially when automation is involved. […]
Importance of Product Packaging in Marketing
[vc_row][vc_column][vc_column_text]Product packaging in marketing is incredibly important. The packaging is one of the main ways organizations interact with their current members and attract new members. By providing good quality and unique packaging, your non-profit can create a lasting impression and generate positive brand awareness. Great quality packaging can provide several benefits for a non-profit. It […]
What is Direct Mail Automation?
Direct mail automation uses software to carry out marketing projects and complete repetitive tasks easily. The automation removes the need to print materials to send to your members manually. You can automatically print and mail documents to members very quickly. When you use direct mail software with a marketing automation platform, you can automate direct […]
How to Use Big Data in Direct Mail Campaigns
Marketing to the right person will always be a significant goal for organizations. No one wants their marketing efforts to fall on deaf ears. Using big data is a necessary component of getting a message across to the right person. Many organizations use big data to enhance their member experience. Organizations not using big data […]
Here’s Why Direct Mail is Important for Multi-channel Marketing
Multi-channel marketing is all about choice. This type of marketing approach involves indirectly and directly interacting with members using a combination of channels, such as direct mail, websites, email, mobile, mail order catalogs, etc. The essential aspect is recognizing the member’s preferred channel of choice and using that to the advantage of promoting your organization. […]