Direct Mail Marketing Beginner’s Guide, Part 6: Managing Prospect Responses

Direct mail optimization involves continually testing list sources, mail piece designs, and offers. For you to determine what is working, you need to generate accurate reports and analyses of your programs. To accomplish this, you need reliable response attribution. You need to understand all the ways that your prospects and members can respond to your…

Direct Mail Marketing Beginner’s Guide, Part 3: Establishing a Marketing Budget

Building a successful organization always involves successfully marketing your product, your service, and your brand. In the past, many organizations guessed their way through their marketing budgets. This trial and error approach is both expensive and ineffective.  Now, organizations are learning how to use a variety of digital tools to deliver a more accurate estimate…