Many organizations have started pulling back on their marketing efforts, but now is the time to stay the course — or increase your marketing budget. Your organization should refine your message and devote more budget to advertising, especially through direct mail. During a down economy, people set stricter priorities and reduce their spending habits, but…
The most crucial aspect of your direct mail campaign is your prospect or member. Even the most visually appealing mailer will end up in the garbage if your receiver isn’t a good fit for your offer. The best way you to avoid having your mailers ignored is by planning correctly for your targeted audience. Once…
Choosing the right audience is more crucial than ever. When you create an audience profile, you can more accurately identify your target audience. An audience profile is a powerful marketing tool that can give you a more structured look at your audience’s needs, and help you develop a clearer path to getting there. A great…
Marketers have an opportunity to communicate with their audience on a one-on-one basis through direct mail. Direct mail campaign testing is a tool you can use to create continuous improvement and develop a deeper understanding of what motivates your audience to respond. You can use direct mail testing to run experiments to refine your marketing…
QR codes are scannable 2D codes that initiate a particular action. Scanning the code can lead to a website visit, help someone download an application, or direct a person to a social media profile, among other options. QR codes first became popular around 2011 when smartphones were becoming more heavily used. The little squares were…
Design plays a crucial role when it comes to creating a great direct mail piece. Designing direct mail involves more than just colors and imagery. A practical design guides your prospects and members through your advertisement and drives home your marketing message in a visually appealing manner. A great design also adheres to your brand…
Purpose-driven marketing has swiftly become a central issue in the world of branding. But organizations should be cautious when they explore and implement purpose-driven marketing because these types of campaigns easily backfire. When organizations treat causes as nothing more than a marketing statement, they risk cheapening the importance of the very issues they are bringing…
Building a successful organization always involves successfully marketing your product, your service, and your brand. In the past, many organizations guessed their way through their marketing budgets. This trial and error approach is both expensive and ineffective. Now, organizations are learning how to use a variety of digital tools to deliver a more accurate estimate…
No matter where they are in the buyer’s journey, direct mail is one of the most impactful methods to market to your prospects. Whether you are educating prospects during the awareness stage or upselling them in the post-decision stage, direct mail connects you with prospects in ways other channels cannot. It also helps build trust…
Your mailing list is a vital aspect of your direct mail marketing campaign. You can’t design an appealing offer or create a great piece without knowing who you are mailing to. You also risk alienating prospects and wasting time and money when you send pieces to the wrong audience. The wrong mailing list can make…
Direct mail captures attention, but what do you do with that attention? Countless things can go wrong with a direct mail campaign. Poorly planned or delivered direct marketing tactics can offend potential and existing members. Before you plan your next campaign, see that you are not making any mistakes that can not only cost you…
Direct mail is a popular marketing technique that allows any organization to mail content to their prospects and members through the USPS or other delivery services. Most marketing is digital now, but when done right, direct mail marketing can work with your other channels and make your organization stand out. Direct mail is interactive, memorable,…