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Category Archives: Mail

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5 Considerations for a Successful Direct Mail Campaign

Mail, MarketingBy Deborah DuncanAugust 25, 2020Leave a comment

Direct mail is a fantastic way to win more members and encourage existing members to continue supporting your mission. It is crucial to consider your design and what your message says when preparing your mail piece. A successfully administered direct mail campaign can boost your brand awareness and spread your mission. Unlike other forms of…

5 High-Impact Direct Mail Marketing Strategies for Non-Profits

Mail, Non-ProfitBy Deborah DuncanAugust 24, 2020Leave a comment

In a time with extremely saturated digital media, direct mail allows modern non-profit organizations to add unique and personal components to their marketing campaigns. Let’s explore the ways your non-profit can expand its reach and improve the effectiveness of your marketing strategies with direct mail. Choose Your Audience There are two different types of direct…

How to Define Direct Mail Target Market

Mail, MarketingBy Deborah DuncanAugust 21, 2020Leave a comment

Your organization must first identify your typical member and tailor your marketing to build a solid foundation. Targeting a specific market doesn’t mean you are excluding people who don’t fit your criteria. Target marketing empowers you to direct your marketing budget and brand message on a pinpointed market that is more likely to interact with…

How to Use Direct Mail with an Inbound Marketing Strategy

Mail, MarketingBy Deborah DuncanAugust 20, 2020Leave a comment

Direct mail is primarily an outbound marketing strategy, but you can and should use it in conjunction with your inbound marketing. The main objective of direct mail is leading prospects back online so you can continue nurturing them there. Every piece of mail you send should direct prospects online so that you can more easily…

Benefits of Direct Mail Call Center Data Tracking

Mail, MarketingBy Deborah DuncanAugust 19, 2020Leave a comment

Direct mail is only effective if you track your results. One of the best ways to track your direct mail is by using call tracking. It’s crucial to track your direct mail using as many methods as possible because you need to determine your campaign’s effectiveness. Call tracking, or data tracking, is a service you…

5 strategies for local direct mail

5 Strategies for Local Direct Mail

Mail, Non-ProfitBy Deborah DuncanAugust 18, 2020Leave a comment

Direct mail is one of the most effective and valuable marketing channels for your organizations to reach its target audience, especially when you deploy local campaigns. You and your local community can benefit from a partnership. Reach out to people in your local area. You can teach them about your organization and share your mission.…

4 Ways to Keep Your Direct Mail Out of the Trash

Mail, MarketingBy Deborah DuncanAugust 17, 2020Leave a comment

One of the most significant challenges organizations face is getting someone’s attention with direct mail marketing. Your main obstacle is making your piece stand out in the middle of a mail stack when a person removes it from the box. Direct mail usually winds up in the trash because mailpieces are too often seen as…

5 Ways to Track Direct Mail Response Rates

Mail, MarketingBy Deborah DuncanAugust 14, 2020Leave a comment

The best way to measure your organization’s direct mail success is to have a clearly defined end goal. Are you trying to increase brand awareness or drive website traffic? Or maybe your goal is reaching new audiences. Whatever your marketing goal is, measurable metrics will help you determine the success of your campaign. One of…

Designing Direct Mail for an Increasing Work-From-Home Crowd

Mail, MarketingBy Deborah DuncanAugust 13, 2020Leave a comment

Telecommuting, or working remotely, isn’t a passing trend in the workforce. It’s a very real and prevalent way that many people are working their current job. Telework can improve employee productivity, creativity, and morale. Many workers are benefiting from working from home, and it’s a good idea for your organization to reach out to them…

Direct Mail Marketing Beginner’s Guide, Part 8: Refining Your Message

Mail, MarketingBy Deborah DuncanAugust 11, 2020Leave a comment

There comes a time when your direct mail campaign needs to change its messaging. When we hear the same chord repeatedly played eventually, it starts sounding a little stale. The same goes for messaging. When your organization relies on one limited collection of messages, your members become tone-deaf toward what you are trying to say.…

Direct Mail Marketing Beginner’s Guide, Part 7: Maintaining Members

Mail, MembershipBy Deborah DuncanAugust 10, 2020Leave a comment

Maintaining membership rates is crucial for the health of any organization. You can build a base of supporters, but keeping your members loyal is an ongoing commitment. You can continually recruit new members, but if you have a leaking bucket, meaning members flowing in the top but slowly leaking out the bottom, you are wasting…

Use Interactive Postcards for High-Interest Direct Mail

Mail, MarketingBy Deborah DuncanAugust 7, 2020Leave a comment

Interactive postcards include specific elements that the receiver can interact with on the card. They provide instant communication with your prospects and members while incorporating a level of interest that is hard to match with other forms of marketing. Thanks to the interactivity aspect, a prospect or member may be more likely to respond to…

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