In marketing materials, every little detail matters. Each word, image, and offer has an impact on your response rates, which influences your investment return. One small misstep could throw off your prospective member and sends them in the wrong direction. The text people see in print advertising is very crucial. Choosing the right text, including…
Direct mail is memorable, tactile, and gets you into the hands of your prospects and members. Effective direct mail design can make your audience notice your products and services or visit your website. Mail is a tool that allows you to entice people into the necessary action and create a smooth member journey. But you…
Today’s world is hyper-digitalized. Brands can interact with their audience in more and increasingly personal ways. But when it comes to driving action, not all marketing channels are equal. Direct mail is one of the oldest forms of marketing, but it’s far from obsolete. There are many benefits you will see by using direct mail…
The marketing funnel visualizes the sales process from beginning to end and describes the journey a prospect takes toward purchasing a product or service. Direct mail can be used during each stage of the sales funnel and turn your prospect from a stranger to becoming a loyal brand advocate. People aren’t ready to commit to…
The outer envelope is every bit as important as the contents within it. It’s the headline of your direct mail. It doesn’t matter what materials are inside if no one opens your envelope. The outer envelope is like an introductory handshake or the display window of a store. Your envelope presents who you are and…
Direct mail continues to be one of the most popular advertising channels and for many good reasons. Direct mail provides reliable returns that often surpass digital channels. According to the 2018 ANA/DMA Response Rate Report, direct mail response rates were 9 percent to a house list and 5 percent to a prospect list. In 2017,…
Every Door Direct Mail (EDDM) from the USPS is a popular, broad-reaching direct mail option. However, it utilizes an approach that lacks specification for the demographics you may want to target for a more effective ROI. Targeting your perfect audience is essential for every direct mail campaign because you want to reach people who are…
The key to a strong direct mail marketing campaign is creating a piece that will grab the recipients’ attention. Some of the most innovative and efficient advertising delivers through the mail. Your organization needs to stand out among the crowd. You want to attract and captivate your audience. Designing a unique mailer with a targeted…
Mailing lists are the foundation of an effective marketing campaign. The clutter and disorganization happen subtly by members moving, people changing their names, and data aggregating from different sources, which leads to misaligned data. A clean mailing list is a crucial way of improving your marketing return on investment. You will improve your response rates…
Timing is everything in a direct mail marketing campaign. Running your organization involves many moving parts. Planning perfectly timed direct mail may not rank as a high priority on your list, but timing is one of the simplest and most important aspects of any marketing campaign. Sending time-sensitive mailers too late can reduce your response…
The goal of data mining is to explain the past and predict the future. Data mining helps you extract information from massive sets of data. You mine the knowledge from that data, and then you can apply your learnings to your direct mail campaign. By using the techniques mentioned below, you can boost and refine…
Some marketers think their online and offline marketing strategies can’t mix. But this isn’t the case, especially when it comes to direct mail and websites. Directing traffic to your website is about building a list of people who match the profile of your ideal member. If the offer is right, the prospects will respond. One…