User Data and Modeling: How To Treat Your Donors as Individuals

The psychology behind every donor is complex. Every person has various drivers that lead them towards something or drive us away. Non-profits can benefit significantly by trying to mirror many for-profit companies who make a great effort to please their customers. When you think of big-name for-profit companies, you may think about consistently amazing customer…

Audience Segmentation: 5 Types of Segmentation for Marketing Campaigns

Audience segmentation is a more refined approach towards messaging individuals and distributing materials. The process of audience segmentation involves organizing your contacts into smaller groups, or subgroups, so you can provide them with the content they most need. This approach allows you to create a more focused message for the different subgroups your organization serves.…

Direct Mail Do’s and Don’ts

Many organizations have not considered running a direct mail marketing campaign. Young entrepreneurs operating start-ups may have come of age in a moderately or even heavily paperless world. For some young company owners and marketing managers, direct mail marketing may seem outdated. However, there are significant benefits to direct mail, especially when automation is involved.…

What is Direct Mail Automation?

Direct mail automation uses software to carry out marketing projects and complete repetitive tasks easily. The automation removes the need to print materials to send to your members manually. You can automatically print and mail documents to members very quickly. When you use direct mail software with a marketing automation platform, you can automate direct…

Here’s Why Direct Mail is Important for Multi-channel Marketing

Multi-channel marketing is all about choice. This type of marketing approach involves indirectly and directly interacting with members using a combination of channels, such as direct mail, websites, email, mobile, mail order catalogs, etc. The essential aspect is recognizing the member’s preferred channel of choice and using that to the advantage of promoting your organization.…