We are living in strange times right now as individuals and organizations. There was a dramatic drop in marketing mail during the pandemic because of numerous event cancellations and shuttered organizations. The USPS has been facing struggles too because it must maintain its facilities and personnel based on CDC guidelines, which is a challenge in…
Direct mail is a fantastic way to win more members and encourage existing members to continue supporting your mission. It is crucial to consider your design and what your message says when preparing your mail piece. A successfully administered direct mail campaign can boost your brand awareness and spread your mission. Unlike other forms of…
In a time with extremely saturated digital media, direct mail allows modern non-profit organizations to add unique and personal components to their marketing campaigns. Let’s explore the ways your non-profit can expand its reach and improve the effectiveness of your marketing strategies with direct mail. Choose Your Audience There are two different types of direct…
Your organization must first identify your typical member and tailor your marketing to build a solid foundation. Targeting a specific market doesn’t mean you are excluding people who don’t fit your criteria. Target marketing empowers you to direct your marketing budget and brand message on a pinpointed market that is more likely to interact with…
Direct mail is primarily an outbound marketing strategy, but you can and should use it in conjunction with your inbound marketing. The main objective of direct mail is leading prospects back online so you can continue nurturing them there. Every piece of mail you send should direct prospects online so that you can more easily…
Direct mail is only effective if you track your results. One of the best ways to track your direct mail is by using call tracking. It’s crucial to track your direct mail using as many methods as possible because you need to determine your campaign’s effectiveness. Call tracking, or data tracking, is a service you…
Direct mail is one of the most effective and valuable marketing channels for your organizations to reach its target audience, especially when you deploy local campaigns. You and your local community can benefit from a partnership. Reach out to people in your local area. You can teach them about your organization and share your mission.…
One of the most significant challenges organizations face is getting someone’s attention with direct mail marketing. Your main obstacle is making your piece stand out in the middle of a mail stack when a person removes it from the box. Direct mail usually winds up in the trash because mailpieces are too often seen as…
The best way to measure your organization’s direct mail success is to have a clearly defined end goal. Are you trying to increase brand awareness or drive website traffic? Or maybe your goal is reaching new audiences. Whatever your marketing goal is, measurable metrics will help you determine the success of your campaign. One of…
Telecommuting, or working remotely, isn’t a passing trend in the workforce. It’s a very real and prevalent way that many people are working their current job. Telework can improve employee productivity, creativity, and morale. Many workers are benefiting from working from home, and it’s a good idea for your organization to reach out to them…
There comes a time when your direct mail campaign needs to change its messaging. When we hear the same chord repeatedly played eventually, it starts sounding a little stale. The same goes for messaging. When your organization relies on one limited collection of messages, your members become tone-deaf toward what you are trying to say.…
Maintaining membership rates is crucial for the health of any organization. You can build a base of supporters, but keeping your members loyal is an ongoing commitment. You can continually recruit new members, but if you have a leaking bucket, meaning members flowing in the top but slowly leaking out the bottom, you are wasting…