Quick Guide to Direct Mail Data Management

Data is the essence of your direct mail campaign. Successful marketers make sure their data is always accurate and protected from misuse and harm. Ensuring your data is safe builds trust with your prospects and members. Making sure your data is clean and up-to-date saves you money on postage and printing costs. Your direct mail […]

5 Direct Mail Cost Saving Tips

Direct mail usually costs more per message delivered and requires more of an up-front investment than online marketing options. There are two primary financial factors you’ll encounter when it comes to direct mail. First, you shouldn’t plan a marketing campaign based on saving money. Instead, focus on your return on investment (ROI). Secondly, if your […]

How to Scale Your Direct Mail Advertising

Waste is a major challenge for every organization, regardless of the marketing channel or medium. When you invest in content marketing, you run the risk of creating collateral too quickly. Properly scaling acquisition and retention campaigns are crucial, but it can’t be your final goal. Essentially, don’t send an abundance of marketing content to a […]

5 Reasons Your Direct Mail Failed to Convert

Direct mail is a powerful marketing tool with fantastic targeting capabilities. You can reach people who you may never contact online. A successful direct mail campaign can produce stunning results. But your organization could take a huge morale and financial hit if a campaign fails. Direct mail campaigns that fail to covert mostly do so […]

How Can Drop Stops Impact Direct Mail Campaigns?

Saturation mailing is when you send a mailer out by targeting all the addresses in a mail carrier route. Organizations send this type of mailer when they are targeting an audience in a specific area. There are no limitations on the size of your mail pieces, so you can take advantage of brochures, flyers, letters, […]

Personalize Direct Mail Graphics for Better Results

Personalization is one of the main reasons why direct mail is so effective in generating great results. Your organization has the advantage of getting personal with direct mail marketing. People respond better when they believe you are communicating with them one-on-one. Today’s technology makes adding personalization to your mailings easier and more affordable than ever […]

Is Direct Mail Safe During the COVID-19 Pandemic?

The COVID-19 pandemic has changed everyone’s priorities. People are concerned about their health, safety, and financial stability. One concern is if the virus can transmit through the mail. The WHO and CDC say that no coronavirus transmission has occurred from a newspaper, magazine, letter, or package. Sending mail pieces to prospects and members is still […]

Best Direct Mail Fonts to Improve Conversion Rates

In marketing materials, every little detail matters. Each word, image, and offer has an impact on your response rates, which influences your investment return. One small misstep could throw off your prospective member and sends them in the wrong direction. The text people see in print advertising is very crucial. Choosing the right text, including […]

Designing Direct Mail for Mass Production

Direct mail is memorable, tactile, and gets you into the hands of your prospects and members. Effective direct mail design can make your audience notice your products and services or visit your website. Mail is a tool that allows you to entice people into the necessary action and create a smooth member journey. But you […]

Does Direct Mail Still Work? These Stats Say “Yes!”

Today’s world is hyper-digitalized. Brands can interact with their audience in more and increasingly personal ways. But when it comes to driving action, not all marketing channels are equal. Direct mail is one of the oldest forms of marketing, but it’s far from obsolete. There are many benefits you will see by using direct mail […]