What is Direct Mail Automation?
Direct mail automation uses software to carry out marketing projects and complete repetitive tasks easily. The automation removes the need to print materials to send to your members manually. You can automatically print and mail documents to members very quickly. When you use direct mail software with a marketing automation platform, you can automate direct […]
How to Use Big Data in Direct Mail Campaigns
Marketing to the right person will always be a significant goal for organizations. No one wants their marketing efforts to fall on deaf ears. Using big data is a necessary component of getting a message across to the right person. Many organizations use big data to enhance their member experience. Organizations not using big data […]
Here’s Why Direct Mail is Important for Multi-channel Marketing
Multi-channel marketing is all about choice. This type of marketing approach involves indirectly and directly interacting with members using a combination of channels, such as direct mail, websites, email, mobile, mail order catalogs, etc. The essential aspect is recognizing the member’s preferred channel of choice and using that to the advantage of promoting your organization. […]
The Difference Between Cross-Channel, Multi-Channel, and Omni-Channel Marketing
Marketing has changed a lot over the years. Society is extremely reliant on computers and mobile devices, which serve as our primary means of communication. The constant connection has evolved marketing tools and approaches, as well. There are better-interconnected networks and multiple channels to communicate with members. These changes have helped create three specific marketing […]
Ink & Bytes – Leveraging 3rd Party Data
Today we will be talking about ways to take your current customer or prospect data and expanding the breadth of it, by leveraging 3rd party data sources, so that it can be used to create powerful and effective marketing campaigns.
Personalization vs. Customization
Personalization and customization are popular words in marketing. Despite their unique importance, many marketers make the bad habit of using the two terms interchangeably. Personalization and customization are not the same; both words have different meanings. Both are also vital to all marketing projects. Here is some helpful information describing the two terms and why […]
Is Direct Mail Dead? Not So Fast
In a world full of digital options, many people think direct mail is a dead marketing strategy. However, a growing body of data appears to suggest otherwise. Direct mail is a very viable marketing technique that even provides better response rates than email and mobile marketing campaigns. A current societal obsession with all things digital […]
Ink & Bytes – Building a Prospect List.
What is a prospecting list? A prospect list, in its absolute most simple terms is a directory of potential clients or donors who can benefit from the products or services of a business or who align with the values of a nonprofit.
Benefits of Printing-on-Demand
Print-on-demand and small-batch printing are great for many different marketing purposes. There’s a lot of flexibility with small-batch printing compared to printing in bulk. Printing in smaller quantities allows you to maintain less inventory, avoid creating more waste, provide more customized materials, and save your organization money during a marketing campaign. Geo-mapping allows you to […]
Ink & Bytes – What is 1-to-1 Marketing?
One-to-one marketing, or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers.