How to Scale Personalization in Direct Mail
Organizations are continuously searching for new ways to expand their member outreach. Right now, personalization is at the top of marketers lists. Personalization uses digital marketing tools and data analytics to produce compelling marketing opportunities. Using these tools, non-profits can choose pieces of information to generate one-of-a-kind direct mail pieces for prospective and existing members. […]
How to Use Direct Mail for Inbound Marketing
Most organizations often view inbound and outbound marketing strategies as an either/or situation. But both marketing attempts achieve better results when their forces are combined. Multi-channel marketing is the perfect way to combine both inbound and outbound strategies. All marketing focuses on hitting the right target with the right message every time. But with direct […]
How to Get a Direct Mail Mailing List
The mailing list is a crucial component for every direct mail marketing project. You don’t want to send your creatively designed mailers to the wrong audience. If you do send your mailers to the wrong people, you end up wasting time and money. Potential donors may also see your organization as disorganized. Segmentation is a […]
User Data and Modeling: How To Treat Your Donors as Individuals
The psychology behind every donor is complex. Every person has various drivers that lead them towards something or drive us away. Non-profits can benefit significantly by trying to mirror many for-profit companies who make a great effort to please their customers. When you think of big-name for-profit companies, you may think about consistently amazing customer […]
How to use Propensity Score Matching in Marketing (And Save Money!)
Perfect contact to the right people is a marketer’s dream. It’s essential for you to reach your member’s through the right channel at the right time as well. Every organization should strive to achieve a level of hyper-personalization, but there are still many organizations that desire a one-size-fits-all marketing approach. Propensity score matching can help […]
RFM Modeling and Segmentation: How Grouping Can Help Marketing Strategies
RFM (recency, frequency, monetary value) modeling and segmentation is a fantastic method to identify groups of members for special treatment. You can use RFM segmentation to determine who is most likely to make donations. People who have donated once are more likely to give again. When you recognize the groupings in RFM segmentation, you can […]
5 Ways Non-Profits Can Improve Member Experience
Member satisfaction is the key to your growth as a nonprofit., but it can be a challenge to create the right member experience. When you learn how to interact and engage with members, you can help turn your nonprofit into a flourishing organization with members who are eager to participate. There are numerous approaches your […]
Audience Segmentation: 5 Types of Segmentation for Marketing Campaigns
Audience segmentation is a more refined approach towards messaging individuals and distributing materials. The process of audience segmentation involves organizing your contacts into smaller groups, or subgroups, so you can provide them with the content they most need. This approach allows you to create a more focused message for the different subgroups your organization serves. […]
Direct Mail Do’s and Don’ts
Many organizations have not considered running a direct mail marketing campaign. Young entrepreneurs operating start-ups may have come of age in a moderately or even heavily paperless world. For some young company owners and marketing managers, direct mail marketing may seem outdated. However, there are significant benefits to direct mail, especially when automation is involved. […]
Importance of Product Packaging in Marketing
[vc_row][vc_column][vc_column_text]Product packaging in marketing is incredibly important. The packaging is one of the main ways organizations interact with their current members and attract new members. By providing good quality and unique packaging, your non-profit can create a lasting impression and generate positive brand awareness. Great quality packaging can provide several benefits for a non-profit. It […]