5 Benefits to Direct Mail Marketing Automation

Successful marketing boils down to a lot of small things done right every day. Marketing automation can help you build your communication platform. When you automate the communication process, your organization can create a constant, regular communication channel with members. This continuous stream of communication will enable your organization to expand its mission statement and […]

Direct Mail Do’s and Don’ts

Many organizations have not considered running a direct mail marketing campaign. Young entrepreneurs operating start-ups may have come of age in a moderately or even heavily paperless world. For some young company owners and marketing managers, direct mail marketing may seem outdated. However, there are significant benefits to direct mail, especially when automation is involved. […]

Here’s Why Marketing Automation and Personalization Work Well Together

Marketing automation is a technology that allows automatic marketing actions. It makes it possible to quickly complete repetitive tasks. Marketing automation can be generated through emails, social media, digital advertising, and direct mail. Marketers can use marketing automation to drive their most popular leads and create customized campaigns to target ideal members. Marketing automation allows […]