How Can Drop Stops Impact Direct Mail Campaigns?
Saturation mailing is when you send a mailer out by targeting all the addresses in a mail carrier route. Organizations send this type of mailer when they are targeting an audience in a specific area. There are no limitations on the size of your mail pieces, so you can take advantage of brochures, flyers, letters, […]
Personalize Direct Mail Graphics for Better Results
Personalization is one of the main reasons why direct mail is so effective in generating great results. Your organization has the advantage of getting personal with direct mail marketing. People respond better when they believe you are communicating with them one-on-one. Today’s technology makes adding personalization to your mailings easier and more affordable than ever […]
Is Direct Mail Safe During the COVID-19 Pandemic?
The COVID-19 pandemic has changed everyone’s priorities. People are concerned about their health, safety, and financial stability. One concern is if the virus can transmit through the mail. The WHO and CDC say that no coronavirus transmission has occurred from a newspaper, magazine, letter, or package. Sending mail pieces to prospects and members is still […]
Best Direct Mail Fonts to Improve Conversion Rates
In marketing materials, every little detail matters. Each word, image, and offer has an impact on your response rates, which influences your investment return. One small misstep could throw off your prospective member and sends them in the wrong direction. The text people see in print advertising is very crucial. Choosing the right text, including […]
Designing Direct Mail for Mass Production
Direct mail is memorable, tactile, and gets you into the hands of your prospects and members. Effective direct mail design can make your audience notice your products and services or visit your website. Mail is a tool that allows you to entice people into the necessary action and create a smooth member journey. But you […]
Does Direct Mail Still Work? These Stats Say “Yes!”
Today’s world is hyper-digitalized. Brands can interact with their audience in more and increasingly personal ways. But when it comes to driving action, not all marketing channels are equal. Direct mail is one of the oldest forms of marketing, but it’s far from obsolete. There are many benefits you will see by using direct mail […]
How to Create Direct Mail Marketing Funnel
The marketing funnel visualizes the sales process from beginning to end and describes the journey a prospect takes toward purchasing a product or service. Direct mail can be used during each stage of the sales funnel and turn your prospect from a stranger to becoming a loyal brand advocate. People aren’t ready to commit to […]
Why Your Outer Envelope Matters in Direct Mail Campaigns
The outer envelope is every bit as important as the contents within it. It’s the headline of your direct mail. It doesn’t matter what materials are inside if no one opens your envelope. The outer envelope is like an introductory handshake or the display window of a store. Your envelope presents who you are and […]
Direct Mail ROI – Direct Mail Response Rates
Direct mail continues to be one of the most popular advertising channels and for many good reasons. Direct mail provides reliable returns that often surpass digital channels. According to the 2018 ANA/DMA Response Rate Report, direct mail response rates were 9 percent to a house list and 5 percent to a prospect list. In 2017, […]
Every Door Direct Mail (EDDM) Limitations
Every Door Direct Mail (EDDM) from the USPS is a popular, broad-reaching direct mail option. However, it utilizes an approach that lacks specification for the demographics you may want to target for a more effective ROI. Targeting your perfect audience is essential for every direct mail campaign because you want to reach people who are […]