The Future is Physical: Why Consumers Increasingly Want to Digitally Disconnect
Consumers are spending almost their entire day staring at a screen. Whether computer, cell phones, or TVs, digital media screens are now all-consuming. The internet is over a quarter century old, and now more people are becoming aware of digital addiction. There is a desire to stop the digital addition by breaking away from technology. […]
Direct Mail Logistics: It’s More Than Just “On-Time Delivery”
On-time delivery is an essential aspect of direct mail. But there are a lot of other vital components involved in a direct mail project. There are many steps involved in the direct mail process, including variable data direct mail, choosing your targeted audience, mail matching, and mail inserting. Here’s a look at the many logistical […]
Here’s Why Marketing Automation and Personalization Work Well Together
Marketing automation is a technology that allows automatic marketing actions. It makes it possible to quickly complete repetitive tasks. Marketing automation can be generated through emails, social media, digital advertising, and direct mail. Marketers can use marketing automation to drive their most popular leads and create customized campaigns to target ideal members. Marketing automation allows […]
2018 Marketing Report Reveals Direct Mail Response
The Data and Marketing Association shared the direct mail marketing response rates for 2018, and the results are phenomenal. The direct mail response rates have continued to grow year after year. Many non-profits struggle with the decision of choosing what marketing platform would be best to reach their members. There are a lot of options […]
3 Examples of Variable Data Printing (VDP)
Variable data printing is a form of digital printing that allows customization while completing a large project. Text and images can be changed throughout the printing process without slowing down the finished project. VDP allows you to customize materials with members’ names and addresses while reaching a completed project quickly. Images and graphics can be […]
Here’s Why Direct Mail Can Help Avoid Intrusive Marketing
Direct mail is an excellent way to keep your current members up to date on your organization’s causes and goals. It is also a great way to reach out to prospective members and allow them to see what they could support by helping your organization. When choosing a marketing option, being aware of what methods […]
Technology Makes Direct Mail Faster: Mail Automation
When operating your marketing campaign, you want to ensure it runs as smoothly as possible. Sending various content to current members as well as new/prospective members leaves room for disorganization and even error during your campaign. Between sending welcome letters, to thank-you notes, to postcard and announcements, confusion and disorganization is a likely scenario to […]
Technology Direct Mail Better: Specialty Inks
Nothing grabs the interest of prospective donors better than unique direct mail campaigns. When crafting your marketing campaigns, it is important to be as creative as possible in order to successfully appeal to targeted individuals. You can send letters with personalized content to individuals and/or get creative with images and graphics. In addition to getting […]
Valtim Technology Changing Direct Mail: Using specialty print mediums
Whether you are new to direct mail or not, you may feel like your printing options are limited. But realistically, there are so many printing options to choose from which allow any project to truly stand out in people’s mail boxes. Projects don’t need to be boring and plain. Printing direct mail can be more […]
Next Thing in Direct Mail: Invisible 2D Barcodes
Digital marketing is very popular for a variety of reasons ranging from cost, trackabilty, and ease; however despite its growing popularity direct mail remains more effective. One reason is that direct mail takes on a more personal approach. The personal approach allows marketing campaigns to be more successful when compared to non-personal digital marketing tactics. […]