Valtim’s blended multi-channel direct response strategy delivered a stunning 79% live connect rate for the Army National Guard’s ambitious nationwide recruitment campaign for readiness.

When the Army National Gaurd decided it was time for an aggressive year-end recruitment surge, they enlisted their advertising agency — LMO — who tapped their go-to support brigade — Valtim Marketing Solutions.

The success metrics were pegged high to meet operational benchmarks so America’s recruiters could optimize limited time and resources. This was no time for half measures.

– Sixty days to ramp up for Day One.
– Six million prospects.
– A fighting chance to put boots on the ground for the nation
.

Two months is a blink of an eye to create and launch a national marketing campaign. The complex synergy of integrated tactics required fast-action training, custom technology and talented experts.

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