Valtim helps major university engage alumni & increase giving.

  • Client
    University of Virginia School of Engineering
  • Division
    Print and Mail
  • Type
    (Email, Diret Mail, Phone)
  • Number of Segments
  • Result
    49% jump in Alumni engagement

    72% survey respose rate

    16 unique appeal segments

    Moved from 14th to 2nd in school annual giving (compared to other university programs)

Working in partnership with UVEF, Valtim's analysis lead to a radical shift in the final marketing piece for the UVEF fiscal year. Segmentation was introduced across all channels of communication that created multiple versions of marketing, each oriented to the specific alumni groups.