Valtim helps major university engage alumni & increase giving.
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ClientUniversity of Virginia School of Engineering
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DivisionPrint and Mail
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TypeMulti-Channel
(Email, Diret Mail, Phone) -
Number of Segments16
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Result49% jump in Alumni engagement
72% survey respose rate
16 unique appeal segments
Moved from 14th to 2nd in school annual giving (compared to other university programs)
Working in partnership with UVEF, Valtim's analysis lead to a radical shift in the final marketing piece for the UVEF fiscal year. Segmentation was introduced across all channels of communication that created multiple versions of marketing, each oriented to the specific alumni groups.