Hyper-Personal Marketing: pURLs and other direct mail personalization
Personalization helps improve your relationship with your donors and members. Members expect a high level of personalization surrounding their product suggestions, communication materials, and marketing tactics, which you can tailor around an individual’s preferences. Personalization has become a standard tactic in marketing, but you may want to consider hyper-personalization as your next strategy. Personalization must […]
How to use pURLs in Direct Mail Campaigns
Using pURLs dramatically enhances the effectiveness of your direct mail campaign. Knowing how to use pURLs effectively is an essential skill for marketers because they create a powerful multi-channel marketing opportunity. Integrating pURLs is a great way to increase response rates and member participation. People prefer to respond online after receiving a direct mail offer. […]