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An Attentive Direct Mail Approach to Foreign-Language Speakers

Direct mail is one of the most efficient marketing tools when targeting non-English speakers. While most people, in general, dismiss mailers as junk mail, many foreign speakers embrace it as a way of becoming a more informed consumer. You can target your audience based on ethnicity or language preferences by using geo-mapping techniques. Geo-mapping provides […]

How to Use Geo-Mapping for Direct Mail Campaigns

Geo-mapping is a dynamic way to incorporate personal location-based information into your direct mail pieces. This marketing method uses variable data to match your member’s address with nearby points of interest. You can include these details in your mailer and provide a complete map with directions from their home to your location, or highlight other […]