Data Driven Artwork for Direct Mail
Personalization can go far beyond including the recipient’s name in the header. Using data to personalize the artwork in your mailers is a creative and effective marketing strategy. People crave personalization, and your return on investment will always be higher when you take the time to send focused materials. InfoTrends even found in their research […]
How to Use Big Data in Direct Mail Campaigns
Marketing to the right person will always be a significant goal for organizations. No one wants their marketing efforts to fall on deaf ears. Using big data is a necessary component of getting a message across to the right person. Many organizations use big data to enhance their member experience. Organizations not using big data […]