How Do I Make Direct Mail More Effective?
Don’t feel discouraged if your direct mail campaign is failing. With an ever-growing audience, many organizations struggle with sending direct mail that is intriguing to all receivers. Sometimes you’re faced with a failing direct mail campaign because you’re using an outdated mailing list. On other occasions, a direct mail campaign fails because it didn’t undergo […]
What are Prospect Lists and House Lists? How Do You Build Them?
Both your prospect list and your house list are an essential part of your direct mail project. You can’t design or create an appealing offer without knowing who you will mail the item to afterward. You risk losing valuable time and money if you send your mail to the wrong audience. Marketers use prospect lists […]