The Importance of Direct Mail Marketing in a Down Economy
Many organizations have started pulling back on their marketing efforts, but now is the time to stay the course — or increase your marketing budget. Your organization should refine your message and devote more budget to advertising, especially through direct mail. During a down economy, people set stricter priorities and reduce their spending habits, but […]
2020 Direct Mail Marketing Beginner’s Guide, Part 4: Designing Mail Pieces
Design plays a crucial role when it comes to creating a great direct mail piece. Designing direct mail involves more than just colors and imagery. A practical design guides your prospects and members through your advertisement and drives home your marketing message in a visually appealing manner. A great design also adheres to your brand […]