How to Use Direct Mail with an Inbound Marketing Strategy
Direct mail is primarily an outbound marketing strategy, but you can and should use it in conjunction with your inbound marketing. The main objective of direct mail is leading prospects back online so you can continue nurturing them there. Every piece of mail you send should direct prospects online so that you can more easily track them throughout the process. You can include a link to a landing page or provide a code they enter on your website. The more information you have about what sorts of offers they answer to, the better you can address their pain points and distinct needs.