5 Considerations for a Successful Direct Mail Campaign

Direct mail is a fantastic way to win more members and encourage existing members to continue supporting your mission. It is crucial to consider your design and what your message says when preparing your mail piece. A successfully administered direct mail campaign can boost your brand awareness and spread your mission. Unlike other forms of marketing, sending direct mail to a physical address ensures that your message and branding reach your target audience’s hands.

Direct Mail Marketing Beginner’s Guide, Part 3: Establishing a Marketing Budget

Building a successful organization always involves successfully marketing your product, your service, and your brand. In the past, many organizations guessed their way through their marketing budgets. This trial and error approach is both expensive and ineffective.  Now, organizations are learning how to use a variety of digital tools to deliver a more accurate estimate […]

Don’t Hang or Tape Mailers to Mailboxes – It’s Illegal! Here’s Why

It’s illegal to tamper with mailboxes. You can’t place non-postage stamped mailers inside mailboxes or hang them on the outside of a mailbox. Doing so can result in a hefty fine for each infraction. It can even lead to a federal investigation because mailbox tampering is considered a federal crime. Hanging or taping mailers on […]

When To Choose Between Short and Long-Term Mail Campaigns

Developing a marketing strategy takes time. You need to follow a step-by-step process that identifies your target audience. You need to understand your competitive position, branding, messaging, and mapping out your marketing mix. Before beginning this process, you need to decide if your goals are short-term or long-term. Short-term goals focus on plans that help […]