Why Organizations Should Utilize Online Chat?
When a company considers the ways in which they can interact with their customers or members they typically think of websites and call centers. The goal of the website is often to drive the community to call the company’s toll free number. There is a certain portion of their community base, however, that is not comfortable talking one-on-one over the phone. For these individuals, “Chat” provides the perfect vehicle. Chat is a lot less intimidating and gives the customer/member complete control. With chat, a person can ask pointed questions in a totally relaxed environment. Chat is also something that can be engaged in while, at the same time, also working on some other task. The chat conversation can take place without the concern of it being overheard by others in the surrounding area. In short, Chat is an integral part of a Contact Center solution for most any brand that wishes to hear from all of their constituents.