Types of Direct Mail
One of the easiest and most classic ways to engage with members is through direct mail. Sending an individual a letter or any kind of physical mail piece directly to their home is a sure-fire way of knowing they’ll receive the information you have to share. Direct mailing can make for a great marketing strategy […]
How to use Variable Data Printing to Improve Direct Mail Response
Sending mass emails or letters to members with the same content written verbatim can dishearten your members or worse, make them lose interest in your cause. Luckily, variable data printing can be just the solution you need to retain the interest of your members and to even increase the amount of donors you have.
What is VDP?
Variable data printing is a form of digital printing or on-demand printing that involves changing the graphics, texts, or images piece by piece. In simpler terms, each piece (physical or digital) is different from one another in regards to the recipient. This method is beneficial when you have a diverse membership or group of donors and want to address each recipient differently.
What is 1-to-1 Marketing?
There are many ways to interact with customers, such as through promotions, newsletters, social media, and of course direct mail. One more “intimate” strategy for interacting with customers / members is one-to-one (or 1:1) marketing.
Digital Printing Vs. Offset Printing
Before starting on a new print or mail project, you’ll want to determine which printing methods best suit the task. Selecting the best printing method can be decided based on the quantity of pieces you need to print, the format and information on each piece, and of course the style or “look” you desire.
Valtim helps UVEF boost alumni giving with research
[vc_row][vc_column][vc_column_text]In October, the University of Virginia School of Engineering began to face the challenges of decreased alumni support. To reverse this trend, the school’s fundraising arm – University of Virginia Engineering Foundation (UVEF) – partnered with Valtim to conduct some market research. The partnership not only reversed the declining trends in alumni engagement and giving, […]
Valtim On Boards Newest Renewal Program
Last month Valtim on-boarded a Membership Renewal Program for one of our largest Non-Profits Clients. This bi-monthly campaign resulted in 4 unique packages, 5 member types, 7 segment descriptions, driven by 25 different message codes and 279 offer codes to create 9 renewal efforts with 15 variable image teasers and 11 variable calls to action that resulted in 144 unique versions and approximately 1,000,000 pieces of mail monthly! The Journey was awesome, the results are priceless! Contact Valtim Marketing […]
New Xeikon Press Lets Valtim Print Everything From Cards to Wallpaper Efficiently
Earlier this month, we purchased a Xeikon 8500 digital color printing press. This brand new piece of advanced technology has already streamlined our CR80 card printing process in particular by allowing us to print more cost-effectively. We are also now able to print on-demand, which means our customers no longer need to store blank membership cards […]