Communication with your members and donors can be achieved through a number of ways. You can host local meet-ups, send newsletters regarding the progress of your organization, and more personal, effective outreach methods. One of the most effective ways to reach out to the supporters of your organization is through personalized messages or e-mails. Crafting a letter or email that is unique to each of your members can help emphasize just how appreciated they are and can in turn garnish more support for your organization. By utilizing variable data printing (VDP) you can achieve greater communication and acquire a more personal connection with your supporters.
Variable data printing is a form of digital printing or on-demand printing that involves changing the graphics, texts, or images piece by piece. In simpler terms, each piece (physical or digital) is different from one another in regards to the recipient. This method is beneficial when you have a diverse membership or group of donors and want to address each recipient differently. For example, if your organization provides services to a multiple generations (from Millennials to Boomers), you may need to disperse printed material that varies for demographic. Variable data printing allows you to seamlessly customize each piece and as a result, lets you converse and appeal to each recipient differently.
Benefits of VDP
Variable data printing has many benefits but can be quite useful for non-profit organizations. Below are a couple of ways variable data printing can positively impact non-profit organizations:
Using variable data printing can help boost the amount of donations you receive and can even attract more donors in the process. When you send personalized messages to your donors you have the opportunity to express how their contribution has helped your organization achieve important goals. You also have the ability to include suggestions for the amount to donate, if you wish, and can even include how much each donor has contributed last time. A more intimate letter can help prompt your donors to contribute more to your cause, which benefits the organization and the donor-organization relationship.
Similar to improvement in fundraising, variable data printing can also help donors feel a more personal connection to your organization. If a donor sees how much their investment in an organization is appreciated (via a personalized letter or email), then they will feel a stronger bond with the organization. Variable data printing can also help bring in new members. If an individual sees an organization put in the effort to communicate intimately with each individual, then they will feel more inclined to join and support the organization.
Valtim and VDP
As you now see, VDP includes more than adding “Dear John Doe,” to your letter. You can use variable data printing to its full effect, by including your donor’s personal contact information, their unique member code, images and graphics that are unique to that donor, and more. At Valtim, we help our organizations build stronger bonds with their donors and help them recruit more members with our advanced variable data printing tools. We help you personalize and craft each direct mail marketing piece per recipient and will even help you tailor your online marketing content per each member’s interest.
Contact Valtim to see how we can use VDP to personalize every aspect of your mail piece.