What is a Mail House?

By: Andrew Glover
February 20, 2018

One of the many ways to communicate with your customers is by sending them direct mail. Whether you send them a postcard, newsletter, or a brochure, sending mail content to current or new customers is an efficient form of marketing. Sending direct mail is a personalized approach to reaching your customer-base. When a customer receives mail from a company, they feel valued by being informed of the company’s products and services. Direct mail can help you keep current customers engaged while also adding new customers along the way. Businesses can grow their revenue substantially while avoiding going to several different places to prepare their marketing delivery. Sending marketing content to your customers can feel overwhelming when you need to deliver the same material to many customers at the same time. Whether you need to send a few thousand postcards or a couple of million mail pieces, utilizing a mail house is more time efficient and cost-effective than taking on the project on your own.

What is a Mail House?

A mail house is also known as a letter-shop or mailing company. A mail house takes your mail for you and prepares the mail for delivery. Utilizing a mail house will help save you on postage costs with USPS because a mail house can often “pre-sort” large mail runs for the postal system which provides significant mail savings.

Valtim’s Mail House Services

Mail Inserting

Once your mail is printed, we can either insert your mail by hand or with one of our five machines. Our mail inserting machines can process 22,000 pieces per hour. Our fast machines allow us the capability of handling high volume mailing jobs. The technology we use includes mail-matching 2-D barcoding which lets us add the correct mail insert into the corresponding addressed envelope. We can insert up to six components in a customized package. We will take your personalized mail inserts and accurately package your envelopes quickly and affordably. So not only can we help with high volume needs but we offer very personalized products and can handle complex mail inserting jobs that require multiple components inserted into one package.

Mail Matching

Receiving a personalized mail package is becoming more common in the industry. It’s a lot simpler and cost-effective to send multiple marketing pieces to customers in a single package. Mail matching allows businesses to send multiple personalized inserts to customers all in one package. Our technology scans a designated barcode that’s on the corner of the insert. Once the barcode is scanned, it will pull the matching name and address from the database. The information is then printed on an envelope and prepared for inserting and delivery. This is referred to as “read and print” technology. The Valtim inserting machines have two cameras which allow for two personalized pieces to be generated while also addressing the carrier. This results in a 3-way match mailing that can be achieved with one pass.

Valtim’s Mail House

Valtim’s mail house and mail services can help simplify your marketing and delivery needs. Not only can we help with the personalization and printing, but we will work to make sure all your materials are sent to your clients in a quick and orderly manner. Our products are packaged professionally, and your customers will value the appearance of the mail once they receive it. It’s imperative to be able to send mail to your customers in an orderly and organized manner. We will communicate with the United States Postal Service to ensure all your mail pieces are delivered to your clients in a timely manner. We will work to provide you with the best possible shipping rates. But most importantly, here at Valtim, we will make sure you always have a reliable mail house to keep the mailing process for you simple and easy.

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With 30 years of experience, our blog shares information we have learned that are essential to anyone working in the business of marketing, print, campaigns, and all things mail.

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