There are a lot of decisions that must be made whenever a company needs to supply their customers with marketing materials. One big decision comes down to the design of the mail piece. Another concern is how the final product will look after it is produced. You will need to determine whether the mail pieces should be printed digitally or by an offset printer. You don’t want to sacrifice the quality of your product, but it is equally important to keep your project costs within a reasonable range. When comparing digital web printing to offset printing, there are more advantages to using digital printing including excellent print quality and affordability.
What is Digital Web Printing?
Digital printing is a great alternative to offset print because it’s fast, efficient, and cheaper than offset printing. The main difference between the two options is the technology used in the machines. The technology for offset printing tends to require more labor, but the machines are less costly to maintain. Digital printing is the opposite because it requires less labor to operate and the machines cost a little bit more to maintain.
Traditionally, companies tend to use offset printing for a few reasons. One of the reasons is that a lot of companies use the same marketing materials repeatedly. If that’s the case, then offset printing allows them to print large volumes of the same pieces back to back, but the quality of appearance can be sacrificed.
Advantages of Digital Web Printing
Digital printing is much better for businesses that frequently change their marketing techniques. A lot of companies stick with the same materials and send them in bulk. Using the same marketing content repeatedly makes the business seem lazy and can often result in the receiving party throwing away the materials without even looking through the content first. People like to receive mail that appears professional and personal in appearance. Digital printing is better for corporations that customize the pieces they send to their customers.
Most companies offer offset printing because it was once more affordable than digital print options. However, digital web printing technology has caught up with offset printing costs because digital options require less labor, which results in the prices being very comparable. The quality observed from digital printing is drastically superior to offset methods.
Since the quality is so excellent with digital printing, you can use a variety of variable text, images, and layouts without worrying if certain aspects of the marketing materials will look poor once completed.
Valtim’s Digital Web Printing Services
Valtim can digitally print 1,500 to 2,500,000+ pieces quickly while guaranteeing the quality is the same for every item. Not every printing company can print such a massive amount of material in bulk which is why Valtim stands out among our competitors.
Valtim and Digital Web Printing
Most companies opt for offset printing because it tends to cost them less than digital printing. However, Valtim is different. We can offer the affordability of offset printing with the flexibility and speed of digital printing. Our digital printing pricing and methods allow you to have the best of both worlds when it comes to printing your materials. We make your marketing decisions simpler by offering services to help from the beginning of your project to the end of the project.
Once you have decided to create marketing newsletters and content with us, we can then print the items digitally and send off the materials through our mail house. We want to make your business decisions convenient and affordable. Your customers will value the appearance of the digitally printed mail as soon as they arrive in their mailbox.