Whether you are new to direct mail or not, you may feel like your printing options are limited. But realistically, there are so many printing options to choose from which allow any project to truly stand out in people’s mail boxes. Projects don’t need to be boring and plain.
Printing direct mail can be more unique than just using standard CMYK ink added to a basic 8.5 x 11 sheet of paper. There are so many printing options now that no project needs to appear standard. An organization’s direct mail can now stand out thanks to different, modern printing techniques. Between choosing specialty paper, plastics, synthetics, and color choices, all projects can appear unique. Choosing custom options will allow your direct mail to stand out.
Specialty Paper
When you first think of printer paper, you are most likely thinking of the generic, thin pieces of paper (#80 text weight) similar to those used in large office printers or a small home printer. But there are so many specialty papers that standard paper isn’t needed for direct mail projects.
Here are a few specialty substrates to consider for your next project.
Synthetic Paper
Using synthetic paper has a lot of benefits. Synthetic paper eliminates the need for lamination. It’s resistant to water, chemicals, and rips or tears. Synthetic paper can also be perforated, laser die-cut, scored, folded, and punched. It’s a very versatile and durable option for any marketing project.
White and Clear Polyester
Like synthetic paper, white and clear polyester has a lot of great qualities. It has a unique toner with a receptive coating. It has high heat resistance and anti-static properties. White and clear polyester is also resistant to tears, stains, and weather. The quality of the paper is so prominent that the images printed on it are high definition quality for both wording and pictures.
Soft Touch Coatings
Have you ever considered a marketing brochure that had texture? A soft touch substrate has a velvety, rose petal feel with the post-print finishing. Producing a brochure with a soft texture would not only be different, but it would intrigue any recipient who received your brochure.
Many Alternatives to Standard Paper
In addition to synthetic paper, soft touch, and white and clear polyester, there are many other substrates available. Some other options to investigate are linen papers, styrene, rigid vinyl PVC, bright silver, clear, and white pressure sensitives, and metalized board. The possibilities are vast, and each project could have one of a kind flares to keep your members interested in the content they receive from your organization.
Paper is paper, right?
No! Paper quality has an impact on the entire printed project. A better-quality paper provides cleaner, more precise images along with brighter colors and sharper texts. There are many aspects to consider when choosing a paper too. For instance, if you choose a brighter page, the color range is greater than a duller paper. A bright paper allows for brighter colors and higher contrast. The possibilities are endless and experimenting with different print mediums will keep your marketing fresh and lively.
Valtim and Specialty Print Mediums
Working with a print shop is the easiest way to learn about all the different options available for a project. Whether you want a unique brochure or are focused on keeping it simple but with excellent picture quality, a print shop can help you with your decisions every step of the way. Print shops can point you in the right direction, depending on what type of content you are trying to send and who your targeted audience is for the campaign.
As we’ve discovered, not all paper is treated equal, and not all print projects have to be printed on paper. With over 1,300 “off-the-shelf” substrates to choose from, let Valtim help differentiate your next direct mail pieces by printing on specialty paper, plastics, or synthetics.
