Organizations have a strong desire to send out high-quality mail pieces that effectively speak to organization’s key message. To ensure that quality is attained, an organization will want to pick the best printing method for their mail pieces. With some of the well-known options being offset and digital printing, organizations could choose offset printing for its ability to produce high quality, high volume print jobs. However, organizations can achieve the same goal for quality print jobs through digital printing as well, and will be surprised to know just how many benefits there are to digital printing.
The Benefits of Digital Printing
Contrary to other printing methods that use aluminum plates and other tools, digital printing uses toner or liquid ink to complete its print jobs. Such items can be found in laser printers or large, ink jet printers which are primarily the types of printers used in digital printing. Digital printing prints directly onto the material and has variable data printing capabilities which allows for alterations to various elements of each printed mail piece. To accomplish similar results through a traditional offset printer would require paying large plate change fees and still only result in limited mail segmentation.
Digital printing is cost-effective in more ways than one. Besides having the ability to affordably print in lower qualities (< 100,000 pieces), digital printing requires fewer logistical costs. Such as transporting material, warehousing, and two-step processing generally involved in traditional direct mail print operations. Additionally using digital printing in a print-on-demand application reduces carrying costs and allows for marketers to quickly and easily change their messaging without having to worry about outstanding inventory levels.
Ideal for Direct Mailing Campaigns
Digital printing is very suitable for direct mailing campaigns because it can be used to print and enhance various types of direct mail. Though it can be used to customize letters as well, digital printing shines most in printing self-mailers, brochures, and postcards. These types of direct mail can be personalized in many different ways through digital printing and are highly compatible with this type of print method.
Variable Data Capability
Stemming from the previous point, digital printing offer variable data capabilities, which is why it is ideal for direct mail campaigns. Variable data printing allows organizations to edit and customize text, images, graphics, font, and other elements per piece accordingly to each recipient. Even if organizations utilize the variable data options, the printing process in digital printing does not change, meaning organizations can alter content freely. This feature of digital printing is ideal for organizations looking to connect more with their members and improve response rates.
Also related to the previous point, digital printing has the ability to print normally even as organizations use variable data to alter each mail piece, showing how productive this method is. With it printing in smaller quantities, this print method can quite easily churn out mail pieces at faster rates than other printing methods.
Get Digital Printing Benefits with Valtim
From saving time to saving on logistical costs, the benefits of digital printing are impactful for an organization, although may not always immediately observable. Digital printing has the ability to produce quality print jobs at lower costs than other printing methods. Valtim offers digital printing services and successfully produces high quality mail pieces at comfortably low quantities (< 100,000 pieces). Contact Valtim to see how we can help your organization save more while doing less.